Hey Tony! I loved it when you first told me about the analogy of something like, "We are a club. The place where the members of the club most often congregate is in our clubhouse, which is called New Work City." So, being a member of NWC is really being in this club, that gives you access to the fab features of NWC.
How about A/B testing the copy and layout of the website to use wording that emphasizes the benefits of coworking in general and how NWC's "club" is specifically, and maybe the space part could be like, "and check out our sweet coworking space, which has xyz features"? I just thought of the South American Explorers http://www.saexplorers.org. They have clubhouses, but that's not the main feature; I felt that the members themselves may be the best resource. My sense is, bottleneck and control the flow of information so that prospective members aren't even able to get the sense that this is merely a space for rent. Don't know if this is helpful or not! -Alicia On Monday, June 30, 2014 5:42:38 PM UTC-4, Tony Bacigalupo wrote: > > Hi coworkers! > > I was thinking recently about an issue I've noticed locally and in other > regions, where friendly neighboring coworking spaces sometimes struggle to > develop good ways to collaborate. I believe the issue stems from a lack of > a well-articulated higher purpose that people from multiple spaces could > rally behind. > > I think about this phenomenon also in the context of how we communicate > with prospective members. The majority of people who express interest in > New Work City are, at first, looking for workspace, and think we're in the > business of renting workspace. While we can use that as a starting point > for educating prospective members about the deeper values behind and > benefits of coworking, I'm thinking about how we can do a better job of > connecting with prospective members in a way that's about something more > meaningful. > > Have any of you experienced something similar? Have you witnessed or > participated in the development of an ambition in your space or region that > gives coworking space managers something higher to shoot for than simply > getting enough members to pay the bills? > > Cheers, > Tony > --- > Blog <http://happymonster.co> // New Work City <http://nwc.co> // Coworking > Community NYC Meetup <http://meetup.com/coworking-nyc> > > -- Visit this forum on the web at http://discuss.coworking.com --- You received this message because you are subscribed to the Google Groups "Coworking" group. To unsubscribe from this group and stop receiving emails from it, send an email to coworking+unsubscr...@googlegroups.com. For more options, visit https://groups.google.com/d/optout.
