Hey Will, I encountered a lot of the same challenges back in 2013 and
addressed them by figuring out how to get people to engage with each other
in a different way. I knew I couldn't just get people to be an excited part
of a participatory culture just by willing them to change, so I thought
about how I could re-engineer the culture from within.

Since it was around the turn of the year and people were making New Year's
resolutions, I thought a goal-setting group would be good. I knew I needed
one!

So I kicked off a 5 week accountability group, called it Cotivation, and
targeted people who were interested in membership but had not yet joined. I
made the start date of this program an excuse for people sitting on the
fence to jump in and give it a try.

Existing members were also welcome, so we had a cross-section of brand new
members and longtime residents. Deep bonds were formed immediately, and we
ended up having a really strong comeback in terms of both business and
culture that following year.

As Jacob mentioned, he and Susan encountered an even more similar situation
to yours when they expanded. Susan's version of Cotivation was a huge help
to them as well.

So, in general, I'd say it's helpful to look for ways to reboot culture
from within through some new participatory programming. We're doing
training for new Cotivation organizers next week, so if you're interested
in that hit me up to discuss!

Tony
--
New Work City <http://nwc.co> • Cotivation <http://cotivation.co>


On Thursday, June 11, 2015, Will Bennis, Locus Workspace <
wmben...@locusworkspace.com
<javascript:_e(%7B%7D,'cvml','wmben...@locusworkspace.com');>> wrote:

> Jacob and Jeannine,
>
> Thank you both so much for sharing your stories. Very helpful getting
> these other perspectives (even if they don't give me an obvious solution).
>
> Will
>
> On Thursday, June 11, 2015 at 10:52:46 AM UTC+2, Jeannine wrote:
>>
>>
>> Hiya, Will,
>>
>> We had this also when we went from one space to two.  I tred a lot of
>> things.  But in the end for us anyway it came down to this right here:
>>
>> Plus it would creat a strange double-pricing structure for two spaces
>>> that otherwise are *part of the same community*.
>>
>>
>> (Emphasis added)
>>
>> That was how I thought of it also.  Our second location was also set up
>> specifically to deal with a problem I could not address in the first space,
>> which the inability to have storage/warehousing/shipping.  So I thought of
>> it more as an annex or supplement to the first space conceptually.I am a
>> locaton independent kind of girl anyway.
>>
>> I was dead wrong.  Couldn't have been more wrong.  It didn't clear up
>> until I finally accepted that the second location had its own identity, its
>> own groove, and all efforts to make it be like its sister location or to
>> spread the community over both locations had the effect of strangling them
>> both off.
>>
>> Here's how strong the effect is:  our second location is set up on a
>> revenue sharing model with the owner of the building.  Community management
>> is now in the hands of one of the coworkers there, who also is paid for
>> this on a revenue sharing basis (each of us gave him a piece of the
>> action).  I had thus accepted that I would be lucky to break even with that
>> many fingers in the pie.  I was wrong about that, too.  Once it broke away
>> to do its own thing, it did better with more costs.
>>
>> The reasons the problem appeared are of course interesting; but more
>> important it seems to me is to identify what is stopping you now,
>> irrespective of how it happened two years ago.  You can't get the community
>> back, you can never get back to where you were, for the same reasons you
>> can't step in the same river twice -- the water has continued to move in
>> the mean time.  You can only go forward with the two separate, different,
>> communities you have, only one of which is having an adolescent identity
>> crisis.  :-)
>>
>> Cheers,
>>
>> Jeannine
>>
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