At the US marketing seminar yesterday, one point of interest was how is the US economy looking, and what are the market conditions.
So it's good timing that Kevin Roberts has just mentioned this in his global community newsletter: "2003: The Consumer Context", is Myra [Starks]'s current overview of the US consumer market. The 6000 word report is, as always, compelling for the insights and language. Myra's chapter headings tell their own story: "In a Holding Pattern", "The Big Shift", "Anxious in an Uncertain World", "Seeking Connections with Others", "Spending for the Good Life." http://www.saatchikevin.com/workingit/myra_stark_report2003.html It's consumer focused, rather than business per se, but is interesting reading for anyone in or looking to be in the US market. We talked about identifying pain as a marketing strategy, but maybe we shuold add to that, overcoming the fear, uncertainty and distrust factors... Cheers, Vicki Hyde ====================================================== SPIS Ltd, Box 19-760, Christchurch, NZ http://.spis.co.nz * FREE TurboNote+ sticky note trial: http://TurboNote.com --> via Canterbury Software email forum: Success through Connections Email your messages to [EMAIL PROTECTED] Searchable list archive: http://www.mail-archive.com/[EMAIL PROTECTED] Leave or rejoin the list: http://canterburysoftware.org.nz/forum.htm
