On 02/08/2011 05:07 AM, Dr. Bernhard Dippold wrote:
> Hi Jeff, all, 
> 
> Jeff Chimene wrote:
>> On 02/07/2011 04:08 PM, Bernhard Dippold wrote:
>>> Hi Jeff, *
>>>
>>> Jeff Chimene schrieb:
>>>> Hi Bernard, Drew:
>>>>
>>>> Thanks so much for taking the time to answer my questions. I /really/
>>>> appreciate your help! I've tried to answer your questions inline below.
>>>> I still have a few of my own.
>>>>
>>>> On 02/06/2011 03:57 PM, Bernhard Dippold wrote:
>>>>> Hi Jeff, *
>>>>>
>>>>> Jeff Chimene schrieb:
>>>>>> Hi Folks:
>>>>>>
>>>>>> I'm hoping someone can help w/ this request. I'd like to get a 5' wide
>>>>>> banner for the SCALE event in California at the end of this month.
>>>>>>
>>>>>> Is there an official logo that's at least 600dpi resolution?
>>>>>
>>>>> Please have a look at the  branding wiki page:
>>>>> http://wiki.documentfoundation.org/Marketing/Branding#Resources
>>>>
>>>> Got it. Thanks
>>>
>>> So you found the links there in the table? They are different from the
>>> link you give here
>>>>
>>>> Drew: I'm thinking this image:
>>>> http://wiki.documentfoundation.org/File:LibreOffice-Initial-Artwork-Colors_Guidelines_Valid1.png
>>>>
>>>>
>>> This is *not* the official logo file, it just describes how the logo
>>> should be used.
>>
>> It was simply a starting point, not the final banner contents. I spoke
>> too informally for the list.
>>
>>> The links in the table at
>>> http://wiki.documentfoundation.org/Marketing/Branding#Resources contain
>>> the logo in different versions. Like the one I mentioned here:
>>>>>
>>>>> The largest exported PNG version is 2000px width
>>>
>>> It's direct link in the contemporary version is:
>>> http://wiki.documentfoundation.org/File:LibreOffice_Initial-Artwork-Logo_ColorLogoContemporary_2000px.png
>>
>> Thanks. I've been looking at that image.
>>
>>>>> but you can use Inkscape with the source file linked
>>>>> there to export larger versions too.
>>>>
>>>> Hi Bernard:
>>>>
>>>> Is that the image here?
>>>> http://wiki.documentfoundation.org/File:LibreOffice-Initial-Artwork-Colors_Guidelines_Valid1.png
>>>>
>>>>
>>>> If not, where do I find it?
>>> See above.
>>>
>>> I can scale it via Gimp.
>>>
>>> Please *never* upscale a bitmap to get a larger image (except you want
>>> to reach the pixelized view as a matter of artistic element).
>>
>> Right. I was going upscale the vector version. My apologies for the
>> confusion. I realize I have to use Inkscape (upscale vector, not bitmap).
> 
> +1
>>
>>> If you can't use the vector source from the table, I'll create a bitmap
>>> in the right dimensions for you.
>>
>> Well, I know far less about Inkscape than Gimp. However, I really don't
>> want to make additional work for you.
> 
> It's not really hard to do so.
>>
>>>> The printer is named "VistaPrint"
>>>
>>> Know it - used it for my private business cards.
>>>>
>>>> It looks like the best resolution I can get with them is 75 dpi (see
>>>> below)
>>>
>>> So you want a logo in 5' width and 75 dpi resolution?
>>>
>>> The file would be 5 (foot) x 12 (inch to foot) x 75 (DPI) = 4500 px  in
>>> width and 1436 px in height.
>>>
>>> The resulting banner would be 5' x 1.596' (1,52m x 0,484m)
>>>
>>> I don't know if you want to print the "Basic" or "Contemporary" logo.
>>
>> Contemporary. Is that what Cor used?
> 
> Cor's vertical banner used the installer graphic containg the contemporary
> logo.
> 
> The other banner (ordered by a developer - Kendy IIRC) uses the basic 
> design.
>>
>>> While the basic version consists of only two colors (Green and Black),
>>> the contemporary uses different gradients in the green tone and grey.
>>>
>>> I don't know if there will be a difference in the price - the gradient
>>> between two different green tones will lead to a multitude of colors, so
>>> it might be more expensive...
>>
>> The VistaPrint pricing does not seem to be color sensitive.
> 
> So I would prefer the contemporary version, looking more friendly and 
> modern by providing gradients and replacing black by grey.
>>
>>>>> Especially with posters and banners please remember to include the
>>>>> necessary white space area around the logo in your design.
>>>>
>>>> Right (see below re: full bleed)
> 
> Not only for bleed - the final result should contain the white space.
> 
> Therefore you have to add the bleed borders to the file - the only action
> that really needs a bit of time.
>>>>
>>>>>> I see that
>>>>>> there's an interesting design for a vertical banner. Is that design
>>>>>> ready yet?
>>>>>
>>>>> Which design do you talk about?
>>>>> Can you link it here?
>>>>
>>>> http://wiki.documentfoundation.org/File:Banner_Rough_Ideas_fromcornouws.png
>>>>
>>>
>>> There are different ideas on the file.
>>>
>>> Cor used no 3 on FOSDEM - see below.
>>
>> >From Cor's response, I found the zip file and the logo. I don't know how
>> folks downstream (i.e. subsequent U.S. shows) would react to a vertical
>> logo, but I think it's cool.
>>
>>>>> What size do you need?
>>>>
>>>> Full Bleed Size (starting document size)
>>>> 71.80" x 30.20"
>>>> 1824mm x 767mm
>>>> 5385 x 2265 pixels
>>>
>>> That's not the vertical banner - do you speak of the logo banner again?
>>
>> Yes. That's the size from VistaPrint's specifications. The vertical
>> banner would be rotated to fit. As far as I can tell, VistaPrint
>> recommends an image sized to the above dimensions, full bleed. Without
>> scaling the current images, I agree, there will be too much whitespace
>> around the logo.
> 
> Not too much whitespace is my concern - too less is problematic.
>>
>> Here's my dilemma:
>>
>> 1. You've already done the work to upscale the vertical image. I'd like
>> to reuse that work. But, I don't know how other people would react to a
>> vertical orientation.
> 
> If you want to go with one banner, I'd leave the vertical one out, as the 
> logo 
> is in relative small scale on it.
> 
> With two banners, the smaller one could have the vertical orientation.
>>
>> 2. The contemporary logo would have to be upscaled to get to 5385 x 2265
>> pixels. 
> 
> This doesn't mean more than a few seconds of work in Inkscape.
> 
>>> I don't know how the banner will be used at future tradeshows,
>>> so I don't want to pre-position the image to handle the whitespace.
> 
> There is no sense in cutting and sewing the banner in order to modify the 
> whitespace for different fairs and tradeshows.
> 
> I'd recomment to position it in the middle, because I think this would be
> reasonable fo rmost use-cases.
>>
>> I guess the best answer is to scale the contemporary logo in svg format
>> to VistaPrint's full-bleed measurements at a resolution that keeps the
>> total file size under 12 Mb. If that can be done via PICT, that's fine.
>> It may be that due to embedded font considerations, it's easier to send
>> as a BMP.
> 
> I don't know what PICT means, but I'd recommend using PNG, as every
> printer does know about their restrictions.
>>
>> I don't know what's involved to get Inkscape to export a PDF that's
>> useable by VistaPrint (there's bound to be an issue w/ fonts).
> 
> My main concern is that Inkscape exports RGB colors while most printers
> use CMYK colors in PDFs.
> 
> Fonts are not a problem, as the logo characters have already been 
> converted to paths in the source.
> 
> There are PDF/EPS conversion problems with transparency in Inkscape
> (sometimes with gradients too), so it is necessary to have a close look at
> the export results.
> 
> In principle PDF export produces higher quality results, because the file 
> stays in vector format (especially if the result needs to become rescaled a 
> bit).
>> [...]
>>>>
>>>> I'd like some feedback from you folks: do you want a 75 dpi banner, or
>>>> should we go for higher resolution (but more $) Personally, I think the
>>>> "LibreOffice-Initial-Artwork-Colors_Guidelines_Valid1.png" (if that's
>>>> the logo) will be OK at 75 dpi: graphic edges are straight, sans-serif
>>>> font. At a distance (>  6 feet), I think we can get by for a trade show.
>>>
>>> I think 75 dpi per color should be enough, but I'm not that experienced
>>> in creating vinyl banners.
>>
>> How did the vertical banner look at that resolution? It seems like the
>> shading at the upper left and lower right edges would benefit with
>> higher resolution.
> 
> I don't think so: even gradients and shadings are not very detailed..
>>
>>>> If we buy by 10-Feb, we get a free banner which has the following
>>>> dimensions:
>>>>
>>>> Full Bleed Size (starting document size)
>>>> 35.70" x 20.20"
>>>> 907mm x 513mm
>>>> 2678 x 1515 pixels
>>>
>>> So you need this size too.
>>
>> If we can accomplish this by 10-Feb. After that, it's not free. I'd use
>> the contemporary logo, in svg format and downscale it to the above
>> dimensions. Again, the same export issues occur with the font.
> 
> Perhaps you could use this size for the vertical banner?
> 
> With some modifications in the source the broader width might be 
> possible, i you want to avoid a white stripe at the side of the banner
> (I don't know if you can cut the Vinyl banner without problems).
>>
>>> Please avoid scaling from one to another size (and if you need to:
>>> downscaling to the smaller size is less problematic than upscaling).
>>>
>>> It would be best, if you would extract .png bitmap files from the source
>>> with Inkscape.
>>>>
>>>> Document Trim Size (final size after being cut)
>>>> 35.50" x 20.00"
>>>> 902mm x 508mm
>>>> 2662 x 1500 pixels
>>>>
>>>> Again, 75 dpi, but up close (<  3 ft) it should be OK.
>>>>
>>>>> Cor used a enlarged version of the installer image for FOSDEM, but there
>>>>> have been some other proposals in the past...
>>>>
>>>> Is that image available?
>>>
>>> Yes - it is contained in the Initial Artwork package linked from the wiki:
>>> http://wiki.documentfoundation.org/File:LibreOffice-Initial-Artwork-Package.zip
>>
>> Right. Got it.
>>
>>> I extracted the file for Cor to a size of 6170 x 11811 px (for a banner
>>> of 1 m height and 52 cm width in 300 dpi) - would be 4 m in 75 dpi ;-)
>>>
>>> Can you tell me the size you want it?
>>
>> Well, that size is interesting. According to VistaPrint's
>> specifications, their full-bleed dimensions are 5385 x 2265 pixels. So,
>> Cor's image would be too tall, and too narrow.
>>
>> I should think that downscaling to 5385 pixels would be OK. Whitespace
>> for the vertical orientation wouldn't be so visually distracting as the
>> whitespace of the horizontal orientation. 
> 
> I think it's the other way round: 
> 
> The horizontal logo only banner will not 
> experience any problem in adding some more white space to the already 
> existing white area.
> 
> Adding white areas to the vertical banner might be less attractive, as the 
> image itself contains a border. showing cleary, that the design has been 
> re-used from another resource...
> 
>> I think it would look good,
>> but I don't want to force that decision on future tradeshow people.
> 
> Just discuss it here (and perhaps on the marketing list). If the group can
> agree on a design and scale, we should use this one as "official resouce".
> [...]

OK. We (Drew, mostly) have 72x30 images on the wiki

Quoting from http://listarchives.libreoffice.org/www/design/msg00779.html

> http://wiki.documentfoundation.org/File:Banner_72inx30in_contemp.pdf
>
> [change pdf to svg again to get source files]
>
> With the non-contemporary logo, as last night
> http://wiki.documentfoundation.org/File:Banner_72inx30in.pdf
>
> Both have been adjusted to conform to the white space requirements.


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