Hi,

[EMAIL PROTECTED] wrote:
> ....'choice' has suffered from hyper-use, IMHO.

Plus: most people, I would guess, don't really want choice. Maybe I'm
wrong here, but I don't know many people who feel that they're getting
rodgered by having Windows on their PC. Plus, people already feel that
they have choice - there is the Mac, after all.

I think that the challenge we have is getting the message across that
they are being restricted, in a very real way, by the Redmond-Cupertino
oligopoly.

As I said back when Mozilla was talking about its marketing strategy for
Firefox 2 (http://www.readwriteweb.com/archives/firefox2_marketing.php
for the original article,
http://blogs.gnome.org/bolsh/2006/10/24/the-message-practicality-and-usability-more-important-than-open-source/
and http://blogs.gnome.org/bolsh/2006/10/25/mozilla-marketing-follow-up/
for my reaction):

If we compete on the existing playground, we're going to lose. If we set
up the game such that our strong points are practicality, features,
convenience or anything similar, then we will lose, because one day we
will be less practical, featureful or convenient.

What Free Software has going for it, more than any proprietary
alternative, is freedom, choice, community. I was very happy to see the
first slogans here targeting choice ("The third way" type messaging),
but I have come to think that it's a weak message. I'd be much happier
seeing us focus on freedom and community as the core message.

Cheers,
Dave.

-- 
Dave Neary
OpenWengo Community Development Manager
Email: [EMAIL PROTECTED]
Tel: +33 9 51 13 46 45
Mob: +33 6 28 09 73 11
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