All those brands you mention already have excellent products which are immediately familiar to all consumers. Linux should not do such advertizing until it similarly has concrete, excellent products that everyone knows about. The Eee PC is a great start, as will be the coming wave of Linux phones. A compaign that ties all those already known great products together with an image or slogan would be a great thing.
On Jan 18, 2008 12:30 PM, Greg Raiz <[EMAIL PROTECTED]> wrote: > Branding and slogans aren't about the product, they speak to the culture and > emotional experience you want people to have. > > Some examples: > McDonalds - "I'm loving it" > Coke - "Life tastes good" > Wheaties - "Breakfast of Champions" > GE - "We bring good things to life" > Nike - "Just do it" > Staples - "That was Easy" > > Note, great slogans don't usually mention the product by name, > A lot of the slogans I've seen on this list are clever but don't push at the > emotional reasons. > > > -- > Gregory Raiz > Raizlabs Corporation > www.raizlabs.com > 617-820-5206 > > User interface, design & software development. > We create simple solutions for a complex world. -- Wine for Windows ISVs: http://kegel.com/wine/isv _______________________________________________ Desktop_architects mailing list [email protected] https://lists.linux-foundation.org/mailman/listinfo/desktop_architects
