> 1) Reading documents, it's usually PDFs which I've loaded on a cloud
> storage service (Google Drive, Dropbox, etc...)
>
> 2) Reading the news / articles in tech press
>
> 3) Reading my e-mail (but not responding to it)
>
> 4) Watching videos
>
> What does these four things have in common? I could do *all* of them
> from within a browser. Currently I use a browser only for 2) because
I > native apps for the other three work better (though I often find myself
> watching movies directly within Firefox) but none of the other uses
> needs a native app; they just need a good web app.
>

I like how Gabriele approached this thread proposition — looking up
what a user may like.

And to add into that I would think that a good approach is to conduct
learning on customer/user needs. I do not see that taking a say
"tablet medium" is a problem — in fact there could be a potential into
looking for niche users and how they are using it to solve something
they need. A use within any given niche space could actually point
possible opportunities into other realms, for later, such as even into
the mobile realm — say as an app.

From looking the PDF, and specially into a drawing that reassembles a
business model canvas (regarding the arrangement of boxes), I would
say that is pretty import to map out how such "a canvas" changes in
time amidst customer discovery interviews or any interaction you think
that tells data on potential market/need. Something like diffs, such
as: our initial assumption was X, then we interviewed a number of
users in segment X, so we end up changing our assumptions and now we
are interviewing Y.

Marcio
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