Packaged apps are also not, for the time being or the foreseeable future, webs 
apps either. They are, effectively, native apps built with web technology. So 
the developers of those apps, writing them solely with the intent of deploying 
on Firefox OS, would likely want to simply utilize the look and feel of the 
sole platform they're targeting (and do less work on their own design in the 
process).

Most people don't think of Gaia as a set of apps' look and feel; they think 
it's the look and feel of Firefox OS. That seems reasonable to me. 

Matthew Riley MacPherson (Sent from mobile)

> On Aug 28, 2013, at 11:57, Kumar McMillan <[email protected]> wrote:
> 
> 
>> On Aug 27, 2013, at 2:18 PM, Fabrice Desre <[email protected]> wrote:
>> 
>>> On 08/27/2013 11:52 AM, Bill Maggs wrote:
>>> The last item in Fred's list is I think a very high priority. Can the 
>>> buildingfirefoxos.com folk help?
>> 
>> I don't want to open a can of worms, but that is controversial at best.
>> Encouraging people to build apps that follow the same look and feel as
>> gaia apps and not just build "web apps" is not very much in line with
>> the "open web" idea. Will these app look also good on desktop (hint:
>> gaia apps don't)? Will they look good on android? Most successful apps
>> have their own look and feel, which is part of their identity. The Gaia
>> look and feel is ... Gaia's identity. I kind of don't want to get random
>> apps appear like default ones also; and while there's nothing we can do
>> to prevent that to happen, we should not promote it either.
> 
> On the contrary, I think a major feature missing from the web (and what's 
> needed for Firefox OS) is to solve the case of "I'm a newbie developer and 
> want to build an app ASAP and I want it to look good." This, IMO, is the 
> pinnacle of IOS's success. If you use Apple's interface elements you are 
> building upon the expertise of Apple's interface designers. I'm not saying 
> iOS is perfect I'm just saying that the mobile web currently doesn't provide 
> anything like that unless you pay for Sencha. (Arguably jquery UI helps but 
> it has its own issues.) 
> 
> Of course, there will always be apps like Facebook, Gmail, Instagram, etc, 
> who go beyond the basics and customize all of their UI components because 
> they have put their own thought and expertise into the UI. This is the state 
> of the current web: you have to be a *UI expert* in order to build an app. 
> Let's help non-experts make beautiful apps in Firefox OS. Brick can do that. 
> 
> The problem can be solved in many ways. Exposing the Gaia theme as something 
> you can use in Brick is one way. Another way, as mentioned in the thread, is 
> to let skilled UI designers contribute Brick themes for others to use. I do 
> think exposing the Gaia theme is useful though because a lot of thought and 
> skill went into making those UI components.
> 
> If the entire Firefox OS ecosystem is not beautiful, fun, and easy to use, we 
> will have lost.
> 
> Kumar
> 
> 
>> 
>> I'm very happy to see brick solve the problem of providing well designed
>> and efficient reusable components, but we should stay away from the look
>> and feel. Please don't help build a firefox OS silo. Let other people
>> contribute fun and crazy themes on top of brick instead!
>> 
>>    Fabrice
>> -- 
>> Fabrice Desré
>> b2g team
>> Mozilla Corporation
> 
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