Hi Ian, Two things.
1. The hex badge: the URL of the project is really hard to read at small sizes, even in the mockups. Is it too long for the space. Consider omitting it? 2. My eyes think the text placement and sizing still needs a bit more work to be graceful. I can't quite fully articulate it, but my eye just doesn't sense the text marks are in harmony with the overall logo. I think having the spacing between APACHE ARROW and ADBC being tied to the width of the chevron might be forcing something that is not quite right. The bottom of the stacked chevron points your eye to a baseline that the text marks just ignore. It seems like maybe the logo is overshadowing the text in importance. And even if thats the case, the stickers and other cutouts still seem like there is a disconnectedness in scale and placement between the elements. Good work on this and if you don't make any changes it seems adequate to go forward with. Rusty On Fri, Oct 9, 2026, at 10:42 PM, Ian Cook wrote: > There appears to be broad support for this new proposed logo. A PR is now > open at https://github.com/apache/arrow-adbc/pull/4870 that incorporates > the logo into the ADBC site, adds a new Visual Identity page, and updates > the trademarks notice in the footer to include the logo. Please reply here > or comment on that issue if you have any questions or concerns. If there > are no objections, we will adopt this logo by lazy consensus in >72 hours. > > Thanks, > Ian > > On Wed, Oct 7, 2026 at 10:54 PM Ian Cook <[email protected]> wrote: > >> Hi Arrow devs, >> >> After much more design exploration, we're back with a new proposal for the >> ADBC subproject logo. It keeps the qualities people told us they liked in >> Emil's original proposal and fixes some of its shortcomings. >> >> Please take a look and share your feedback: >> https://github.com/apache/arrow/issues/49828#issuecomment-6050281189 >> >> Thanks, >> Ian >> >> On Sat, Apr 25, 2026 at 9:23 AM Rusty Conover <[email protected]> wrote: >> >>> I like the design. >>> >>> I do see some similarity in the logo mark to the Databricks logo mark. >>> Not the overall logo but the icon. >>> >>> https://upload.wikimedia.org/wikipedia/commons/6/63/Databricks_Logo.png >>> >>> If I was making a presentation slide and just included the logo marks it >>> could be challenging to tell them apart if you weren’t super familiar. >>> >>> Rusty >>> >>> On Fri, Apr 24, 2026, at 11:14 PM, Julian Hyde wrote: >>> > Can you include a TM symbol somewhere in the logo? I believe Apache >>> > brand guideline recommend it. >>> > >>> > I like the graphic design - clearly in the Arrow family, but also >>> > differentiated. >>> > >>> > Julian >>> > >>> >> On Apr 24, 2026, at 5:48 PM, Nic Crane <[email protected]> wrote: >>> >> >>> >> Looks really great! >>> >> >>> >>> On Fri, 24 Apr 2026, 15:04 Emil Sadek, <[email protected]> wrote: >>> >>> >>> >>> Hello, >>> >>> >>> >>> I'd like to propose a logo for the ADBC subproject [1]. The proposal >>> >>> includes the motivation, design, and process behind it. >>> >>> >>> >>> I plan to keep this discussion open for at least one week. If there is >>> >>> broad agreement to adopt the proposed logo, the next step will be a >>> >>> formal vote. Otherwise, we can explore alternative proposals. >>> >>> >>> >>> Feedback and suggestions are welcome. >>> >>> >>> >>> Thanks, >>> >>> Emil >>> >>> >>> >>> [1]: https://github.com/apache/arrow/issues/49828 >>> >>> >>> >>> -- >>> Rusty Conover >>> Query.Farm Founder >>> https://query.farm >>> >> -- Rusty Conover Query.Farm Founder https://query.farm
