Looks great!

Cheers,

-dewey

On Sat, Oct 10, 2026 at 11:15 AM Ian Cook <[email protected]> wrote:

> Thanks Rusty; this was helpful, and I more or less agree with all of it. I
> posted a subtly revised version that I think addresses each of your points,
> along with the alternatives we tried, which suggest that bigger changes
> don't improve on it:
>
> https://github.com/apache/arrow/issues/49828#issuecomment-6099530921
> https://github.com/apache/arrow-adbc/pull/4870
>
> Ian
>
> On Sat, Oct 10, 2026 at 12:50 AM Rusty Conover via dev <
> [email protected]>
> wrote:
>
> > Hi Ian,
> >
> > Two things.
> >
> > 1. The hex badge: the URL of the project is really hard to read at small
> > sizes, even in the mockups. Is it too long for the space.  Consider
> > omitting it?
> >
> > 2. My eyes think the text placement and sizing still needs a bit more
> work
> > to be graceful. I can't quite fully articulate it, but my eye just
> doesn't
> > sense the text marks are in harmony with the overall logo.
> >
> > I think having the spacing between APACHE ARROW and ADBC being tied to
> the
> > width of the chevron might be forcing something that is not quite right.
> >
> > The bottom of the stacked chevron points your eye to a baseline that the
> > text marks just ignore. It seems like maybe the logo is overshadowing the
> > text in importance. And even if thats the case, the stickers and other
> > cutouts still seem like there is a disconnectedness in scale and
> placement
> > between the elements.
> >
> > Good work on this and if you don't make any changes it seems adequate to
> > go forward with.
> >
> > Rusty
> >
> >
> >
> >
> > On Fri, Oct 9, 2026, at 10:42 PM, Ian Cook wrote:
> > > There appears to be broad support for this new proposed logo. A PR is
> now
> > > open at https://github.com/apache/arrow-adbc/pull/4870 that
> incorporates
> > > the logo into the ADBC site, adds a new Visual Identity page, and
> updates
> > > the trademarks notice in the footer to include the logo. Please reply
> > here
> > > or comment on that issue if you have any questions or concerns. If
> there
> > > are no objections, we will adopt this logo by lazy consensus in >72
> > hours.
> > >
> > > Thanks,
> > > Ian
> > >
> > > On Wed, Oct 7, 2026 at 10:54 PM Ian Cook <[email protected]> wrote:
> > >
> > >> Hi Arrow devs,
> > >>
> > >> After much more design exploration, we're back with a new proposal for
> > the
> > >> ADBC subproject logo. It keeps the qualities people told us they liked
> > in
> > >> Emil's original proposal and fixes some of its shortcomings.
> > >>
> > >> Please take a look and share your feedback:
> > >> https://github.com/apache/arrow/issues/49828#issuecomment-6050281189
> > >>
> > >> Thanks,
> > >> Ian
> > >>
> > >> On Sat, Apr 25, 2026 at 9:23 AM Rusty Conover <[email protected]>
> wrote:
> > >>
> > >>> I like the design.
> > >>>
> > >>> I do see some similarity in the logo mark to the Databricks logo
> mark.
> > >>> Not the overall logo but the icon.
> > >>>
> > >>>
> > https://upload.wikimedia.org/wikipedia/commons/6/63/Databricks_Logo.png
> > >>>
> > >>> If I was making a presentation slide and just included the logo marks
> > it
> > >>> could be challenging to tell them apart if you weren’t super
> familiar.
> > >>>
> > >>> Rusty
> > >>>
> > >>> On Fri, Apr 24, 2026, at 11:14 PM, Julian Hyde wrote:
> > >>> > Can you include a TM symbol somewhere in the logo? I believe Apache
> > >>> > brand guideline recommend it.
> > >>> >
> > >>> > I like the graphic design - clearly in the Arrow family, but also
> > >>> > differentiated.
> > >>> >
> > >>> > Julian
> > >>> >
> > >>> >> On Apr 24, 2026, at 5:48 PM, Nic Crane <[email protected]>
> wrote:
> > >>> >>
> > >>> >> Looks really great!
> > >>> >>
> > >>> >>> On Fri, 24 Apr 2026, 15:04 Emil Sadek, <[email protected]>
> wrote:
> > >>> >>>
> > >>> >>> Hello,
> > >>> >>>
> > >>> >>> I'd like to propose a logo for the ADBC subproject [1]. The
> > proposal
> > >>> >>> includes the motivation, design, and process behind it.
> > >>> >>>
> > >>> >>> I plan to keep this discussion open for at least one week. If
> > there is
> > >>> >>> broad agreement to adopt the proposed logo, the next step will
> be a
> > >>> >>> formal vote. Otherwise, we can explore alternative proposals.
> > >>> >>>
> > >>> >>> Feedback and suggestions are welcome.
> > >>> >>>
> > >>> >>> Thanks,
> > >>> >>> Emil
> > >>> >>>
> > >>> >>> [1]: https://github.com/apache/arrow/issues/49828
> > >>> >>>
> > >>>
> > >>> --
> > >>> Rusty Conover
> > >>> Query.Farm Founder
> > >>> https://query.farm
> > >>>
> > >>
> >
> > --
> > Rusty Conover
> > Query.Farm Founder
> > https://query.farm
> >
>

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