Thanks Rusty; this was helpful, and I more or less agree with all of it. I posted a subtly revised version that I think addresses each of your points, along with the alternatives we tried, which suggest that bigger changes don't improve on it:
https://github.com/apache/arrow/issues/49828#issuecomment-6099530921 https://github.com/apache/arrow-adbc/pull/4870 Ian On Sat, Oct 10, 2026 at 12:50 AM Rusty Conover via dev <[email protected]> wrote: > Hi Ian, > > Two things. > > 1. The hex badge: the URL of the project is really hard to read at small > sizes, even in the mockups. Is it too long for the space. Consider > omitting it? > > 2. My eyes think the text placement and sizing still needs a bit more work > to be graceful. I can't quite fully articulate it, but my eye just doesn't > sense the text marks are in harmony with the overall logo. > > I think having the spacing between APACHE ARROW and ADBC being tied to the > width of the chevron might be forcing something that is not quite right. > > The bottom of the stacked chevron points your eye to a baseline that the > text marks just ignore. It seems like maybe the logo is overshadowing the > text in importance. And even if thats the case, the stickers and other > cutouts still seem like there is a disconnectedness in scale and placement > between the elements. > > Good work on this and if you don't make any changes it seems adequate to > go forward with. > > Rusty > > > > > On Fri, Oct 9, 2026, at 10:42 PM, Ian Cook wrote: > > There appears to be broad support for this new proposed logo. A PR is now > > open at https://github.com/apache/arrow-adbc/pull/4870 that incorporates > > the logo into the ADBC site, adds a new Visual Identity page, and updates > > the trademarks notice in the footer to include the logo. Please reply > here > > or comment on that issue if you have any questions or concerns. If there > > are no objections, we will adopt this logo by lazy consensus in >72 > hours. > > > > Thanks, > > Ian > > > > On Wed, Oct 7, 2026 at 10:54 PM Ian Cook <[email protected]> wrote: > > > >> Hi Arrow devs, > >> > >> After much more design exploration, we're back with a new proposal for > the > >> ADBC subproject logo. It keeps the qualities people told us they liked > in > >> Emil's original proposal and fixes some of its shortcomings. > >> > >> Please take a look and share your feedback: > >> https://github.com/apache/arrow/issues/49828#issuecomment-6050281189 > >> > >> Thanks, > >> Ian > >> > >> On Sat, Apr 25, 2026 at 9:23 AM Rusty Conover <[email protected]> wrote: > >> > >>> I like the design. > >>> > >>> I do see some similarity in the logo mark to the Databricks logo mark. > >>> Not the overall logo but the icon. > >>> > >>> > https://upload.wikimedia.org/wikipedia/commons/6/63/Databricks_Logo.png > >>> > >>> If I was making a presentation slide and just included the logo marks > it > >>> could be challenging to tell them apart if you weren’t super familiar. > >>> > >>> Rusty > >>> > >>> On Fri, Apr 24, 2026, at 11:14 PM, Julian Hyde wrote: > >>> > Can you include a TM symbol somewhere in the logo? I believe Apache > >>> > brand guideline recommend it. > >>> > > >>> > I like the graphic design - clearly in the Arrow family, but also > >>> > differentiated. > >>> > > >>> > Julian > >>> > > >>> >> On Apr 24, 2026, at 5:48 PM, Nic Crane <[email protected]> wrote: > >>> >> > >>> >> Looks really great! > >>> >> > >>> >>> On Fri, 24 Apr 2026, 15:04 Emil Sadek, <[email protected]> wrote: > >>> >>> > >>> >>> Hello, > >>> >>> > >>> >>> I'd like to propose a logo for the ADBC subproject [1]. The > proposal > >>> >>> includes the motivation, design, and process behind it. > >>> >>> > >>> >>> I plan to keep this discussion open for at least one week. If > there is > >>> >>> broad agreement to adopt the proposed logo, the next step will be a > >>> >>> formal vote. Otherwise, we can explore alternative proposals. > >>> >>> > >>> >>> Feedback and suggestions are welcome. > >>> >>> > >>> >>> Thanks, > >>> >>> Emil > >>> >>> > >>> >>> [1]: https://github.com/apache/arrow/issues/49828 > >>> >>> > >>> > >>> -- > >>> Rusty Conover > >>> Query.Farm Founder > >>> https://query.farm > >>> > >> > > -- > Rusty Conover > Query.Farm Founder > https://query.farm >
