Sending announcements to -users doesn't seem more appropriate to me than spamming grabbed email addresses.
It does to me, since the lists are the fabric of our community. Just add some [ADD] prefix to the subject and its purpose would be quite clear. If you send irrelevant information, you'll be flamed on the spot. :-)
Another option could be to have some commercial news section on our website, perhaps also with some RSS feeds. Anyone who would like to be included on that page needs to send his announcement/article/whatever to the PMC and the PMC checks whether the announcement is relevant/applicable.
WDYT?
</Steven> -- Steven Noels http://outerthought.org/ Outerthought - Open Source Java & XML An Orixo Member Read my weblog at http://blogs.cocoondev.org/stevenn/ stevenn at outerthought.org stevenn at apache.org