+1 to the dedication idea

On Thu, Oct 30, 2014 at 10:25 AM, Noah Slater <nsla...@apache.org> wrote:
> (Moving the rest of this discussion to the marketing@ list.)
>
> On 30 October 2014 16:25, Noah Slater <nsla...@apache.org> wrote:
>> If nobody objects, I'm going to assume consensus that "dedicating" a
>> release to an individual is okay if it takes the form of a footnote.
>>
>> On 28 October 2014 17:21, Noah Slater <nsla...@apache.org> wrote:
>>> (Re-copying dev@ here too.)
>>>
>>> Nope. Nobody is donating anything. This would be a reward that CouchDB
>>> advocates can redeem in exchange for advocating CouchDB. (There's a
>>> quick refresher in my first email, but I'm happy to provide more
>>> info.)
>>>
>>> My goal is to let a highly productive advocate have a bit of "power"
>>> over something. This ties into a theory about what motivates different
>>> people. Some people like recognition, some people just like free
>>> stuff, some people like exclusive access to things, and some people
>>> like being granted power.
>>>
>>> The first three are relatively easy, but the power thing is hard to do
>>> in a community where anybody can make a decision.
>>>
>>> The only things I can think of so far are:
>>>
>>> - "Naming" a weekly news edition (just a bit of fun, i.e. "aka the X 
>>> edition")
>>> - Having a release dedicated to you (more of a recognition reward, really
>>> - Naming something inside the AdvocateHub (like a challenge)
>>>
>>> On 28 October 2014 01:37, Joan Touzet <woh...@apache.org> wrote:
>>>> I don't understand, are we accepting donations and letting people name
>>>> releases? What's the point of a "name"? Don't get me wrong, I love the
>>>> Toy Story release names for Debian....
>>>>
>>>> Counter-counter-proposal 1:
>>>>
>>>> If we want to use this to raise awareness...
>>>>
>>>> Do what Vim does. If people want to donate, and don't feel like
>>>> donating to the ASF, they can donate to the official CouchDB charity.
>>>> That could be something thematic like the Furniture Bank of America,
>>>> or something that we all feel passionate about TBD.
>>>>
>>>> Counter-counter-proposal 2:
>>>>
>>>> Yearly thank-yous to people that help, a sort of "awards" thing.
>>>> No need to tie it to a (possibly irregular) release schedule.
>>>>
>>>> -Joan
>>>>
>>>> ----- Original Message -----
>>>> From: "Noah Slater" <nsla...@apache.org>
>>>> To: market...@couchdb.apache.org
>>>> Cc: "Joan Touzet" <woh...@apache.org>
>>>> Sent: Monday, October 27, 2014 6:01:06 PM
>>>> Subject: Re: [PROPOSAL] Naming releases
>>>>
>>>> Seems like consensus is that this is a bad idea--as formulated.
>>>>
>>>> How about softening the proposal?
>>>>
>>>> Counter-proposal A:
>>>>
>>>> - Tweets, social media posts, changelog, etc. all use the number *only*
>>>> - There is a single sentence in the release announcement email and
>>>> blog post to the effect of "aka the X release"
>>>>
>>>> Counter-proposal B:
>>>>
>>>> - Rephrase it slightly so that we're "dedicating" the release to
>>>> someone as a thank you
>>>>
>>>> Only problem with counter-proposal B is that (while it might be a good
>>>> idea) it puts it into the "access" category. We're giving someone
>>>> exclusive access to our platform as a thank you.
>>>>
>>>> Does anyone have any ideas for rewards that fall into the "power"
>>>> category, that we can reasonably offer, without compromising the
>>>> integrity of the project?
>>>>
>>>> We could let people "name" weekly news posts, I suppose. "aka the X
>>>> update". Heh. Perhaps that's less risky.
>>>>
>>>>
>>>> On 27 October 2014 21:55, Sebastian Rothbucher
>>>> <sebastianrothbuc...@googlemail.com> wrote:
>>>>> I'd KISS also - and stick with numbers only, so -0.5 as well
>>>>>
>>>>> On Mon, Oct 27, 2014 at 9:41 PM, Joan Touzet <woh...@apache.org> wrote:
>>>>>
>>>>>> -0.5 for all the reasons previously outlined.
>>>>>>
>>>>>> ----- Original Message -----
>>>>>> From: "Paul Davis" <paul.joseph.da...@gmail.com>
>>>>>> To: dev@couchdb.apache.org, andyw...@apache.org
>>>>>> Cc: market...@couchdb.apache.org
>>>>>> Sent: Monday, October 27, 2014 3:39:55 PM
>>>>>> Subject: Re: [PROPOSAL] Naming releases
>>>>>>
>>>>>> I'm a bit on the -1 side of things as well. Having two ways to refer
>>>>>> to a release has always annoyed me with projects like Debian/Ubuntu.
>>>>>> Granted they tend to use them a lot more interchangeably than Noah is
>>>>>> suggesting, though I do wonder if it'd still lead to confusion.
>>>>>>
>>>>>> I think for the particular current case I wonder if we can't think of
>>>>>> other perk things for the category that Noah is trying to fill. Though
>>>>>> I have to say I can't think of anything off the top of my head.
>>>>>>
>>>>>> On Mon, Oct 27, 2014 at 2:30 PM, Andy Wenk <andyw...@apache.org> wrote:
>>>>>> > I have a bit of a feeling, that the proposal is a bit misunderstood. 
>>>>>> > Noah
>>>>>> > has written:
>>>>>> >
>>>>>> > "We'd mention the name in the release announcement and
>>>>>> > in the changelog. But otherwise, we'd continue to talk about releases
>>>>>> > using the release number."
>>>>>> >
>>>>>> > So we use the name for a CouchDB release solely for marketing 
>>>>>> > activities.
>>>>>> > We stay with the release numbers. So the number is the important part.
>>>>>> With
>>>>>> > Mac OS X and Ubuntu, the name is the important part and the number is
>>>>>> ... a
>>>>>> > number.
>>>>>> >
>>>>>> > So I don't see any problems with naming a release if we keep the 
>>>>>> > release
>>>>>> > number as the most important part.
>>>>>> >
>>>>>> > Cheers
>>>>>> >
>>>>>> > Andy
>>>>>> >
>>>>>> > On 27 October 2014 20:18, Klaus Trainer <klaus_trai...@posteo.de> 
>>>>>> > wrote:
>>>>>> >
>>>>>> >> I agree that it can be confusing.  Ubuntu is doing that, and even 
>>>>>> >> though
>>>>>> >> I've been using it for almost a decade now (and thus follow its 
>>>>>> >> release
>>>>>> >> cycles pretty closely), I'm still getting confused about their release
>>>>>> >> names from time to time.  Please make sure that our project won't run
>>>>>> >> the risk of creating such unnecessary confusion.
>>>>>> >>
>>>>>> >> Thanks,
>>>>>> >> Klaus
>>>>>> >>
>>>>>> >>
>>>>>> >> On 27.10.2014 19:31, Robert Samuel Newson wrote:
>>>>>> >> > Also not a fan, its confusing and there’s an effort involved in 
>>>>>> >> > coming
>>>>>> >> up with a name, an artificial impediment to release cycles, and we 
>>>>>> >> have
>>>>>> >> enough real ones.
>>>>>> >> >
>>>>>> >> > B.
>>>>>> >> >
>>>>>> >> >
>>>>>> >> >> On 27 Oct 2014, at 16:45, Jan Lehnardt <j...@apache.org> wrote:
>>>>>> >> >>
>>>>>> >> >> I’m not a fan, but I won’t be in the way of this.
>>>>>> >> >>
>>>>>> >> >> Best
>>>>>> >> >> Jan
>>>>>> >> >> --
>>>>>> >> >>
>>>>>> >> >>> On 27 Oct 2014, at 14:49 , Noah Slater <nsla...@apache.org> wrote:
>>>>>> >> >>>
>>>>>> >> >>> Hi folks,
>>>>>> >> >>>
>>>>>> >> >>> SUMMARY
>>>>>> >> >>>
>>>>>> >> >>> I'm currently working on the rewards for the CouchDB AdvocateHub.
>>>>>> (See
>>>>>> >> >>> bottom of this email for a refresher.)
>>>>>> >> >>>
>>>>>> >> >>> One of the rewards I'd like to offer is the ability to "name" a
>>>>>> >> >>> CouchDB release. We'd mention the name in the release announcement
>>>>>> and
>>>>>> >> >>> in the changelog. But otherwise, we'd continue to talk about
>>>>>> releases
>>>>>> >> >>> using the release number.
>>>>>> >> >>>
>>>>>> >> >>> Primarily, I see it as a bit of fun. And a great way to reward
>>>>>> >> advocates.
>>>>>> >> >>>
>>>>>> >> >>> I'm cross-posting this to dev and marketing because it's both a
>>>>>> >> >>> release management proposal as well as a marketing proposal.
>>>>>> >> >>>
>>>>>> >> >>> DETAILS
>>>>>> >> >>>
>>>>>> >> >>> The way I see it working:
>>>>>> >> >>>
>>>>>> >> >>> - Advocate redeems the "name a release" reward, and picks a name
>>>>>> >> >>> - The name is vetted by the PMC (for brand protection) and put on 
>>>>>> >> >>> a
>>>>>> >> queue
>>>>>> >> >>> - The next release picks the oldest name on the queue
>>>>>> >> >>>
>>>>>> >> >>> I'd probably actually want to separate this into three rewards:
>>>>>> >> >>>
>>>>>> >> >>> - Name a bugfix release
>>>>>> >> >>> - Name a minor release
>>>>>> >> >>> - Name a major release
>>>>>> >> >>>
>>>>>> >> >>> Each one would be require more points than the last.
>>>>>> >> >>>
>>>>>> >> >>> REFRESHER
>>>>>> >> >>>
>>>>>> >> >>> Our AdvocateHub is a professional tool that has been donated to us
>>>>>> >> >>> that will allow us to mobilise fans of CouchDB to talk about,
>>>>>> promote,
>>>>>> >> >>> and advocate CouchDB to on social media, and to their network. 
>>>>>> >> >>> For a
>>>>>> >> >>> project like ours, with limited to no financial budget for
>>>>>> traditional
>>>>>> >> >>> marketing, this is a huge opportunity for us.
>>>>>> >> >>>
>>>>>> >> >>> The AdvocateHub has two important concepts (for the purposes of 
>>>>>> >> >>> this
>>>>>> >> >>> email): challenges and rewards. Advocates complete challenges 
>>>>>> >> >>> (like
>>>>>> >> >>> "leave a review" or "write a case-study") and in return, we give
>>>>>> them
>>>>>> >> >>> points. Collect enough points, and they can redeem rewards. The
>>>>>> >> >>> rewards are a thank you helping to advocate CouchDB.
>>>>>> >> >>>
>>>>>> >> >>> RATIONALE
>>>>>> >> >>>
>>>>>> >> >>> There are four main categories of reward:
>>>>>> >> >>>
>>>>>> >> >>> - Stuff (t-shirts, mugs, tickets to conferences, etc)
>>>>>> >> >>> - Access (dinner with a committer, promotion on our blog, social
>>>>>> >> media, etc)
>>>>>> >> >>> - Status (recognition on our website, hand written thank you note,
>>>>>> etc)
>>>>>> >> >>> - Power (name a release, ... what else?)
>>>>>> >> >>>
>>>>>> >> >>> Struggling on the "power" category, because everything we do here 
>>>>>> >> >>> is
>>>>>> >> >>> decided by the community. This category would be much easier to 
>>>>>> >> >>> fill
>>>>>> >> >>> out if we were a regular business. But I figure that naming a
>>>>>> release
>>>>>> >> >>> is a fun approach.
>>>>>> >> >>>
>>>>>> >> >>> Thanks,
>>>>>> >> >>>
>>>>>> >> >>> --
>>>>>> >> >>> Noah Slater
>>>>>> >> >>> https://twitter.com/nslater
>>>>>> >> >>
>>>>>> >> >
>>>>>> >>
>>>>>> >>
>>>>>> >
>>>>>> >
>>>>>> > --
>>>>>> > Andy Wenk
>>>>>> > Hamburg - Germany
>>>>>> > RockIt!
>>>>>> >
>>>>>> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>>>>> >
>>>>>> >  https://people.apache.org/keys/committer/andywenk.asc
>>>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> Noah Slater
>>>> https://twitter.com/nslater
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>
>>
>>
>> --
>> Noah Slater
>> https://twitter.com/nslater
>
>
>
> --
> Noah Slater
> https://twitter.com/nslater

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