I disagree with some of the arguments being made against this idea.
But we already decided to shelve this idea for now on a thread on the
marketing@ list. So I will bring up again in the future if I want to
follow up on this.

On 1 November 2014 10:00, Alexander Shorin <kxe...@gmail.com> wrote:
> Also turn my vote to -1. Initially I understood this idea as like as
> give our releases special code names - it's not about versioning how
> Ubuntu and OSX does, it's not about dedicating to someone, it's just a
> funny thing to stylish a release, but only. Here the examples:
>
> http://rethinkdb.com/blog/1.15-release/ - RethinkDB 1.15 (Lawrence of Arabia)
> http://rethinkdb.com/blog/1.14-release/ - RethinkDB 1.14 (Brazil)
> http://rethinkdb.com/blog/1.13-release/ - RethinkDB 1.13 (My Name is Nobody)
> http://rethinkdb.com/blog/1.12-release/ - RethinkDB 1.12 (The Wizard of Oz)
>
> Though I'm not sure how they picks the names, I would probably play
> around the features done in release.
>
> As for dedicating to someone this is bad idea: we should respect every
> contribution from everyone. Even simple typo fixes in docs matters as
> like as new tricky featured made in Erlang. And if you still want to
> thanks people on release notes, mention them all like Rust does:
> https://mail.mozilla.org/pipermail/rust-dev/2014-October/011267.html
>
> --
> ,,,^..^,,,
>
>
> On Sat, Nov 1, 2014 at 10:58 AM, Benoit Chesneau <bchesn...@gmail.com> wrote:
>> dedicating a releease is the worst idea i've seen on this mailing-list
>> since a long time. Couchdb is the a result of a team and community work.
>> dedicating a work will just split more people and is prone to conflict.
>>
>> I you want to put a name then choose a charayers,animal, ie something
>> neutral. Anything else woul be just politic and has nothing to do with
>> marketing.
>>
>>
>>
>> On Tuesday, October 28, 2014, Noah Slater <nsla...@apache.org> wrote:
>>
>>> (Resending with dev@ copied.)
>>>
>>> Seems like consensus is that this is a bad idea--as formulated.
>>>
>>> How about softening the proposal?
>>>
>>> Counter-proposal A:
>>>
>>> - Tweets, social media posts, changelog, etc. all use the number *only*
>>> - There is a single sentence in the release announcement email and
>>> blog post to the effect of "aka the X release"
>>>
>>> Counter-proposal B:
>>>
>>> - Rephrase it slightly so that we're "dedicating" the release to
>>> someone as a thank you
>>>
>>> Only problem with counter-proposal B is that (while it might be a good
>>> idea) it puts it into the "access" category. We're giving someone
>>> exclusive access to our platform as a thank you.
>>>
>>> Does anyone have any ideas for rewards that fall into the "power"
>>> category, that we can reasonably offer, without compromising the
>>> integrity of the project?
>>>
>>> We could let people "name" weekly news posts, I suppose. "aka the X
>>> update". Heh. Perhaps that's less risky.
>>>
>>> On 27 October 2014 23:01, Noah Slater <nsla...@apache.org <javascript:;>>
>>> wrote:
>>> > Seems like consensus is that this is a bad idea--as formulated.
>>> >
>>> > How about softening the proposal?
>>> >
>>> > Counter-proposal A:
>>> >
>>> > - Tweets, social media posts, changelog, etc. all use the number *only*
>>> > - There is a single sentence in the release announcement email and
>>> > blog post to the effect of "aka the X release"
>>> >
>>> > Counter-proposal B:
>>> >
>>> > - Rephrase it slightly so that we're "dedicating" the release to
>>> > someone as a thank you
>>> >
>>> > Only problem with counter-proposal B is that (while it might be a good
>>> > idea) it puts it into the "access" category. We're giving someone
>>> > exclusive access to our platform as a thank you.
>>> >
>>> > Does anyone have any ideas for rewards that fall into the "power"
>>> > category, that we can reasonably offer, without compromising the
>>> > integrity of the project?
>>> >
>>> > We could let people "name" weekly news posts, I suppose. "aka the X
>>> > update". Heh. Perhaps that's less risky.
>>> >
>>> >
>>> > On 27 October 2014 21:55, Sebastian Rothbucher
>>> > <sebastianrothbuc...@googlemail.com <javascript:;>> wrote:
>>> >> I'd KISS also - and stick with numbers only, so -0.5 as well
>>> >>
>>> >> On Mon, Oct 27, 2014 at 9:41 PM, Joan Touzet <woh...@apache.org
>>> <javascript:;>> wrote:
>>> >>
>>> >>> -0.5 for all the reasons previously outlined.
>>> >>>
>>> >>> ----- Original Message -----
>>> >>> From: "Paul Davis" <paul.joseph.da...@gmail.com <javascript:;>>
>>> >>> To: dev@couchdb.apache.org <javascript:;>, andyw...@apache.org
>>> <javascript:;>
>>> >>> Cc: market...@couchdb.apache.org <javascript:;>
>>> >>> Sent: Monday, October 27, 2014 3:39:55 PM
>>> >>> Subject: Re: [PROPOSAL] Naming releases
>>> >>>
>>> >>> I'm a bit on the -1 side of things as well. Having two ways to refer
>>> >>> to a release has always annoyed me with projects like Debian/Ubuntu.
>>> >>> Granted they tend to use them a lot more interchangeably than Noah is
>>> >>> suggesting, though I do wonder if it'd still lead to confusion.
>>> >>>
>>> >>> I think for the particular current case I wonder if we can't think of
>>> >>> other perk things for the category that Noah is trying to fill. Though
>>> >>> I have to say I can't think of anything off the top of my head.
>>> >>>
>>> >>> On Mon, Oct 27, 2014 at 2:30 PM, Andy Wenk <andyw...@apache.org
>>> <javascript:;>> wrote:
>>> >>> > I have a bit of a feeling, that the proposal is a bit misunderstood.
>>> Noah
>>> >>> > has written:
>>> >>> >
>>> >>> > "We'd mention the name in the release announcement and
>>> >>> > in the changelog. But otherwise, we'd continue to talk about releases
>>> >>> > using the release number."
>>> >>> >
>>> >>> > So we use the name for a CouchDB release solely for marketing
>>> activities.
>>> >>> > We stay with the release numbers. So the number is the important
>>> part.
>>> >>> With
>>> >>> > Mac OS X and Ubuntu, the name is the important part and the number is
>>> >>> ... a
>>> >>> > number.
>>> >>> >
>>> >>> > So I don't see any problems with naming a release if we keep the
>>> release
>>> >>> > number as the most important part.
>>> >>> >
>>> >>> > Cheers
>>> >>> >
>>> >>> > Andy
>>> >>> >
>>> >>> > On 27 October 2014 20:18, Klaus Trainer <klaus_trai...@posteo.de
>>> <javascript:;>> wrote:
>>> >>> >
>>> >>> >> I agree that it can be confusing.  Ubuntu is doing that, and even
>>> though
>>> >>> >> I've been using it for almost a decade now (and thus follow its
>>> release
>>> >>> >> cycles pretty closely), I'm still getting confused about their
>>> release
>>> >>> >> names from time to time.  Please make sure that our project won't
>>> run
>>> >>> >> the risk of creating such unnecessary confusion.
>>> >>> >>
>>> >>> >> Thanks,
>>> >>> >> Klaus
>>> >>> >>
>>> >>> >>
>>> >>> >> On 27.10.2014 19:31, Robert Samuel Newson wrote:
>>> >>> >> > Also not a fan, its confusing and there’s an effort involved in
>>> coming
>>> >>> >> up with a name, an artificial impediment to release cycles, and we
>>> have
>>> >>> >> enough real ones.
>>> >>> >> >
>>> >>> >> > B.
>>> >>> >> >
>>> >>> >> >
>>> >>> >> >> On 27 Oct 2014, at 16:45, Jan Lehnardt <j...@apache.org
>>> <javascript:;>> wrote:
>>> >>> >> >>
>>> >>> >> >> I’m not a fan, but I won’t be in the way of this.
>>> >>> >> >>
>>> >>> >> >> Best
>>> >>> >> >> Jan
>>> >>> >> >> --
>>> >>> >> >>
>>> >>> >> >>> On 27 Oct 2014, at 14:49 , Noah Slater <nsla...@apache.org
>>> <javascript:;>> wrote:
>>> >>> >> >>>
>>> >>> >> >>> Hi folks,
>>> >>> >> >>>
>>> >>> >> >>> SUMMARY
>>> >>> >> >>>
>>> >>> >> >>> I'm currently working on the rewards for the CouchDB
>>> AdvocateHub.
>>> >>> (See
>>> >>> >> >>> bottom of this email for a refresher.)
>>> >>> >> >>>
>>> >>> >> >>> One of the rewards I'd like to offer is the ability to "name" a
>>> >>> >> >>> CouchDB release. We'd mention the name in the release
>>> announcement
>>> >>> and
>>> >>> >> >>> in the changelog. But otherwise, we'd continue to talk about
>>> >>> releases
>>> >>> >> >>> using the release number.
>>> >>> >> >>>
>>> >>> >> >>> Primarily, I see it as a bit of fun. And a great way to reward
>>> >>> >> advocates.
>>> >>> >> >>>
>>> >>> >> >>> I'm cross-posting this to dev and marketing because it's both a
>>> >>> >> >>> release management proposal as well as a marketing proposal.
>>> >>> >> >>>
>>> >>> >> >>> DETAILS
>>> >>> >> >>>
>>> >>> >> >>> The way I see it working:
>>> >>> >> >>>
>>> >>> >> >>> - Advocate redeems the "name a release" reward, and picks a name
>>> >>> >> >>> - The name is vetted by the PMC (for brand protection) and put
>>> on a
>>> >>> >> queue
>>> >>> >> >>> - The next release picks the oldest name on the queue
>>> >>> >> >>>
>>> >>> >> >>> I'd probably actually want to separate this into three rewards:
>>> >>> >> >>>
>>> >>> >> >>> - Name a bugfix release
>>> >>> >> >>> - Name a minor release
>>> >>> >> >>> - Name a major release
>>> >>> >> >>>
>>> >>> >> >>> Each one would be require more points than the last.
>>> >>> >> >>>
>>> >>> >> >>> REFRESHER
>>> >>> >> >>>
>>> >>> >> >>> Our AdvocateHub is a professional tool that has been donated to
>>> us
>>> >>> >> >>> that will allow us to mobilise fans of CouchDB to talk about,
>>> >>> promote,
>>> >>> >> >>> and advocate CouchDB to on social media, and to their network.
>>> For a
>>> >>> >> >>> project like ours, with limited to no financial budget for
>>> >>> traditional
>>> >>> >> >>> marketing, this is a huge opportunity for us.
>>> >>> >> >>>
>>> >>> >> >>> The AdvocateHub has two important concepts (for the purposes of
>>> this
>>> >>> >> >>> email): challenges and rewards. Advocates complete challenges
>>> (like
>>> >>> >> >>> "leave a review" or "write a case-study") and in return, we give
>>> >>> them
>>> >>> >> >>> points. Collect enough points, and they can redeem rewards. The
>>> >>> >> >>> rewards are a thank you helping to advocate CouchDB.
>>> >>> >> >>>
>>> >>> >> >>> RATIONALE
>>> >>> >> >>>
>>> >>> >> >>> There are four main categories of reward:
>>> >>> >> >>>
>>> >>> >> >>> - Stuff (t-shirts, mugs, tickets to conferences, etc)
>>> >>> >> >>> - Access (dinner with a committer, promotion on our blog, social
>>> >>> >> media, etc)
>>> >>> >> >>> - Status (recognition on our website, hand written thank you
>>> note,
>>> >>> etc)
>>> >>> >> >>> - Power (name a release, ... what else?)
>>> >>> >> >>>
>>> >>> >> >>> Struggling on the "power" category, because everything we do
>>> here is
>>> >>> >> >>> decided by the community. This category would be much easier to
>>> fill
>>> >>> >> >>> out if we were a regular business. But I figure that naming a
>>> >>> release
>>> >>> >> >>> is a fun approach.
>>> >>> >> >>>
>>> >>> >> >>> Thanks,
>>> >>> >> >>>
>>> >>> >> >>> --
>>> >>> >> >>> Noah Slater
>>> >>> >> >>> https://twitter.com/nslater
>>> >>> >> >>
>>> >>> >> >
>>> >>> >>
>>> >>> >>
>>> >>> >
>>> >>> >
>>> >>> > --
>>> >>> > Andy Wenk
>>> >>> > Hamburg - Germany
>>> >>> > RockIt!
>>> >>> >
>>> >>> > GPG fingerprint: C044 8322 9E12 1483 4FEC 9452 B65D 6BE3 9ED3 9588
>>> >>> >
>>> >>> >  https://people.apache.org/keys/committer/andywenk.asc
>>> >>>
>>> >
>>> >
>>> >
>>> > --
>>> > Noah Slater
>>> > https://twitter.com/nslater
>>>
>>>
>>>
>>> --
>>> Noah Slater
>>> https://twitter.com/nslater
>>>
>>
>>
>> --
>> Sent from my Mobile



-- 
Noah Slater
https://twitter.com/nslater

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