A big +1 to getting others in the community involved. I don't think it
is a lack of features that scares people away or draws them to karaf but
the lack of tooling. I chose karaf because I liked the idea of OSGI and
the features(capability) made it the easiest to get started, deploy my
bundles and include needed dependencies. It was this ease of use and
ability to integrate well with maven that helped my decision. I think
huge strides have been made by bndtools, enroute and others in the
community on the tooling side this past year and would love to see those
capabilities integrate with karaf as easily and seamlessly as maven
currently does. I don't think the issue is not enough exposure. I work
in the US government sector and almost a half billion dollars a year
http://www.c4isrnet.com/story/military-tech/2015/02/03/enterprise-services-emerging-tech-among-budget-big-winners/22820277/
runs on top of karaf based government open source solutions
https://github.com/di2e/ecdr https://github.com/codice/ddf Contractors
and others integrating with those systems have to learn karaf. I think
if the tooling was stronger then those people would be more likely to
take it to their other projects. I also went to an OpenDaylight hackfest
for people who would be new to ODL
http://www.meetup.com/Software-Defined-Networking-Group-Baltimore-Washington/events/225629519/
and more time had to be spent explaining karaf/osgi than ODL. I love
karaf and osgi but think rather than not emphasizing osgi to try and get
more people, it would be better to document and improve the tooling to
make it as painless as possible. I think that is what karaf has brought
to me. 

My 2 cents, 

 David Daniel 

On 2015-11-12 03:35, Christian Schneider wrote: 

> The visual design looks great and quite professional. It looks more like a 
> company website though. So people might raise their marketing blabla shields 
> on that optic.
> The current main message is also too abstract and too much like typical 
> marketing speech. In any case the most important thing is that we need to 
> followup marketing slogans
> with concrete little snippets and statistics that prove them.
> 
> I also think we should focus more on the community aspect than the product on 
> our site. In my opinion this is the main difference between open source and 
> commercial offerings. We need to invite people to discuss and help.
> So I think some social network integration would be really important. For 
> example we could show current tweets or a presentation/talk of the day. So 
> people have some positive feedback if they promote karaf. We could also have 
> a community member of the day or similar. People could add a picture and some 
> text of how they use karaf. We could then show one of those profiles each day.
> 
> 2.
> The new style for documentation looks great. On that side we should try to 
> make it easier to work on the docs for non committers. So for example we 
> could add a link on each page to the doc source on github. So people can 
> easily edit the doc and submit changes as pull requests. So something like an 
> "edit page" link like in confluence.
> 
> 3.
> Meetups would be really great. I think we should also try to get some people 
> from Eclipse and the OSGi alliance to join us. We really need to work on 
> converging these communities.
> Do you already have an idea about a good place to meet?
> 
> Christian
> 
> On 12.11.2015 07:54, Jean-Baptiste Onofré wrote:
> 
>> Hi all, I already discussed with some of you about my plan on Karaf 
>> marketing. I think clearly that we had a great project, a great team, a 
>> great tool, but we're not really good in term of promotion and marketing. 
>> Especially, we have to be clear in the message and the projects that we 
>> deliver. For instance, again, I'm sure that karaf-boot is a huge step 
>> forward in Karaf adoption. I'm not sure that all users are aware and know 
>> the purpose of Cellar, Cave, Decanter, and even some Karaf areas. In order 
>> to improve the Karaf marketing area, I would like to propose the following 
>> plan: 1. More professional website I think we have to improve both the 
>> content and the look'n feel of the website. In term of content, I think it 
>> makes sense to not emphasize on OSGi. The fact that Karaf runs OSGi is not 
>> really interesting for most of end users (of course, it is for 
>> advanced/power users). We have to explain that Karaf is modern and 
>> multi-purpose container. More over, with karaf-boot, it becomes
also a bootstrapper and "run anywhere" paradigm platform. So, I started a new 
website, changing the look'n feel (to give a more professional shape) and the 
content (changing the marketing message): 
http://maven.nanthrax.net/goodies/karaf/site/ [1] I will complete the website 
today (some cleanup, other pages than the home one, etc), but it already gives 
you an idea. 2. New guides/documentation I'm working on the improvement in term 
of content of the documentation. Especially, the dev guide will be more 
straight forward, providing recipes for users. All guides will use asciidoc 
now. You can already see the kind of output on the Decanter guide: 
http://karaf.apache.org/manual/decanter/latest-1/index.html [2] All Karaf 
guides (and subprojects) will be rendered in a popup using such look'n feel. 3. 
Meetups I plan to organize a Karaf Meetup beginning of 2016. I have some 
sponsors in mind. The purpose is to meet most of Karaf users, devs, and 
enthusiasts. I will give you more details soon.
Thoughts ? Regards JB
 

Links:
------
[1] http://maven.nanthrax.net/goodies/karaf/site/
[2] http://karaf.apache.org/manual/decanter/latest-1/index.html

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