Hello, I am a marketing professional and I also happen to work for a business development company, E-Myth Worldwide. I'd like to help you with your marketing strategy, if I can. My first question is, have you explored all of your potential market segments? Here's an anecdote from my own experience that may inspire some ideas:
I attended Santa Rosa Junior College in Santa Rosa, CA for four years, achieving an Associate of Arts degree and a Vocational Certificate in Applied Graphics. During those four years, money was TIGHT, as you can imagine. All of my peers had the same problem, or worse. We spent most of our time discussing strategies for getting things cheap or free -- books, education, SOFTWARE. I was lucky enough to get a bootlegged copy of Microsoft Office for my home computer, but many of my friends had to put up with the abominable computer lab to get their work done. Point being, if we had known about Open Office, we ALL would have used it. Hundreds of us. So, you might consider the educational community one of your (most?) important market segments. The fact that I never heard about Open Office in those four years indicates that your lead generation activities may not be reaching your audience. You may want to re-examine your approach and really focus on getting your message out there! My advice is free; however, I also think you could get a lot of benefit from my company's products. Specifically, E-Myth Essentials (www.e-myth.com/eme) and Embark E-Learning: Marketing Course (www.e-myth.com/elearning). We have scholarship and discount programs so you can get these courses for practically nothing. Please let me know if this feedback was helpful to you, and if there is any way I can help. I believe in Open Office and I really want to see it take off! Thanks for your time, -- Audrey Scully Online Development Team E-Myth Worldwide
