Hello Audry,
Thanks for your positive writing and intention to help.
Sure there is a lot to be done, as well many things have been done already.
I think the best start for you is to visit the main page:
http://marketing.openoffice.org/
where you can also find a link to the marketing plan:
http://marketing.openoffice.org/strategy/
Furthermore, the marketing lead (John McCreesh) and co-lead (Cristian
Driga) can certainly guide you further. However they might be extra busy
right now because of the OOoCon 2006, that will take place in Lyon shortly.
Kindest regards,
Cor
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Audrey Scully wrote:
Hello,
I am a marketing professional and I also happen to work for a
business development company, E-Myth Worldwide. I'd like to help you
with your marketing strategy, if I can. My first question is, have
you explored all of your potential market segments? Here's an
anecdote from my own experience that may inspire some ideas:
I attended Santa Rosa Junior College in Santa Rosa, CA for four
years, achieving an Associate of Arts degree and a Vocational
Certificate in Applied Graphics. During those four years, money was
TIGHT, as you can imagine. All of my peers had the same problem, or
worse. We spent most of our time discussing strategies for getting
things cheap or free -- books, education, SOFTWARE. I was lucky
enough to get a bootlegged copy of Microsoft Office for my home
computer, but many of my friends had to put up with the abominable
computer lab to get their work done. Point being, if we had known
about Open Office, we ALL would have used it. Hundreds of us.
So, you might consider the educational community one of your (most?)
important market segments. The fact that I never heard about Open
Office in those four years indicates that your lead generation
activities may not be reaching your audience. You may want to
re-examine your approach and really focus on getting your message out
there!
My advice is free; however, I also think you could get a lot of
benefit from my company's products. Specifically, E-Myth Essentials
(www.e-myth.com/eme) and Embark E-Learning: Marketing Course
(www.e-myth.com/elearning). We have scholarship and discount programs
so you can get these courses for practically nothing.
Please let me know if this feedback was helpful to you, and if there
is any way I can help. I believe in Open Office and I really want to
see it take off!
Thanks for your time,
-- Audrey Scully Online Development Team E-Myth Worldwide
--
Cor Nouws
Done a test ride and want to keep the car?
See http://why.openoffice.org/
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