Hei, On Sun, 2007-09-02 at 20:15 +0100, John McCreesh wrote: > On Sun, 2007-09-02 at 22:21 +1200, Graham Lauder wrote: > [snip] > > I always liked the slogan: "OpenOffice.org: Your Next Office Upgrade" > > or perhaps "OpenOffice.org 2.3: Your latest Office Upgrade" > > I think this is on the right lines. One of the key themes in OOo's > marketing strategy is that office suites are a mature product, and are > greatly overspecified for most users. If users only ever use 20% of the > functionality of their copy of MS-Office, why should they change to OOo? > > We need some trigger point. Maybe MS's anti-piracy campaigns make them > worry about their illegal copes of MS-O. Maybe they have just bought a > new PC and can't work out how to transfer their old copy of MS-O. Maybe > they are a teacher who wants to give all students a level playing field, > and get coursework returned in the same format.
May i reintroduce my add campain approach from when i started off here? http://qa.openoffice.org/issues/show_bug.cgi?id=65362 André.
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