Viktor wrote:
Ok. I was thinking about how most people find out about any products - lets
say MS Office. You see commercials on tv and all over the internet, and
print ads too.
I don't understand why everybody looks at advertising, which is very
expensive, and doesn't look at media relations, which are almost free
and more aligned with OOo spirit and objectives.
OOo is way behind an acceptable visibility on the media, and the reason
is that most volunteers in marketing have a technical background and not
a communications background (and therefore are not used to handle media
relations programs).
Let's start with a sustained media relations program (at least two press
releases every month, a regular contact with journalists that blog about
software, a quarterly contact with key editors, a tactical counterattack
of MS Office media relations activities) and after one year let's see
where we are.
In addition, we can do some "virals" using social media, but if you
don't go through the media you won't get anywhere in terms of awareness.
That's exactly what MS is doing: when OOo 2.0 has enetered the market,
they have appointed a MS Office PR Manager in every major market in
order to increase their media relations activities.
Just a couple of cents.
--
Italo Vignoli
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Mobile +39.348.5653829
Skype: italovignoli
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