What do I have to do to get off your email list???
-----Original Message-----
From: Graham Lauder [mailto:yori...@openoffice.org]
Sent: Tuesday, February 03, 2009 1:34 PM
To: dev@marketing.openoffice.org
Subject: Re: [marketing] A different Market focus
On Wed, 04 Feb 2009 05:23:38 Juergen Schmidt wrote:
> Hi,
Hi Juergen,
>
> hey please stop to promote Google. You should think more about a neutral
> campaign focusing on OO.org only. As far as i know Google does nothing
> for the project. They spent some money for OOCon, fine and thanks a lot.
> But that's it. They had kick us out of GSOC last year, they don't pay
> for any developers, they don't pay anything or they don't do anything to
> support the project. I asked the Google guy in Beijing if this situation
> is going to change some time in the future and he mentioned no. So why
> should we do a campaign where we ask people to use Google ...
>
> Well, most people will use it anyway but that is of course a different
> story and we should focus on our own stuff.
>
> Just my 2 cents
>
> Juergen
Whether we like it or not, in the english speaking world there are two
googles:
Google the noun and google the verb.
Just like putting an advert on TV doesn't promote TV, we are not promoting
Google, we are using google to promote OOo
The "Google: OOo" idea is a call for action. The idea is to incite curiosity
so that the viewer takes another step and googles OOo. Google is merely the
tool that allows that person to take that step. The idea is to take the
initial promotion one step away from the computer
Cheers
GL
>
> Benjamin Horst wrote:
> > Or how about:
> >
> > Why OOo? Just google it!
> >
> > Google might get annoyed at the use of their name as a verb, since if
> > they don't defend it they could eventually lose the trademark.
> >
> > But, the text above breaks it up so that users will not confuse OOo as a
> > Google project. ("Google OOo" sounds like "Google Maps" or all the
> > others.)
> >
> > -Ben
> >
> > On Jan 28, 2009, at 5:44 AM, Graham Lauder wrote:
> >> On Wed, 28 Jan 2009 23:24:49 Ivan M wrote:
> >>> Hi Graham,
> >>
> >> Hi Ivan,
> >>
> >>> Just a small suggestion...
> >>>
> >>> On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder
> >>> <yori...@openoffice.org>
> >>
> >> wrote:
> >>>> Some months back I touted the idea of a "Google OOo" campaign. The
> >>>> idea
> >>>> was to make it very easy and minimal cost for local communities to
> >>>> produce simple flyers and posters that give a simple call to
> >>>> action. The
> >>>> "Google OOo" statement would be the central part of the flyers with a
> >>>> simple message included. The messages would be translated into the
> >>>> local
> >>>> language or messages more appropriate to the local culture. The key
> >>>> is not to explain but to excite curiosity, to reinforce the call to an
> >>>> action.
> >>>
> >>> Because Google brands some of its software with its name - e.g. Google
> >>> Earth - the flyer might appear to be advertising a piece of Google
> >>> software - so people might search for "Google OOo" expecting something
> >>> from a Google domain. My suggestion would be to have Google "OOo", to
> >>> make the intended action more clear.
> >>>
> >>> ... and the why.OOo page should be updated - at least in terms of
> >>> design - before any major marketing campaign starts (that's not such a
> >>> small suggestion, but since I'm on a roll... :P)
> >>>
> >>> Regards,
> >>> Ivan.
> >>>
> >>> -------------
> >>
> >> Good point, perhaps then a colon in the right place
> >>
> >> Google: OOo
> >>
> >> cheers
> >> G
> >>
> >>
> >> --
> >> "The Best Things in life are 3"
> >> http://why.openoffice.org
> >>
> >> ISO 26300 compliant
> >>
> >> Graham Lauder,
> >> OpenOffice.org MarCon (Marketing Contact) NZ
> >> http://marketing.openoffice.org/contacts.html
> >>
> >> INGOTs Assessor Trainer
> >> (International Grades in Office Technologies)
> >> www.theingots.org.nz
> >>
> >> ---------------------------------------------------------------------
> >> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org
> >> For additional commands, e-mail: dev-h...@marketing.openoffice.org
> >
> > Benjamin Horst
> > bho...@mac.com
> > 646-464-2314 (ET)
>
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--
"The Best Things in life are 3"
http://why.openoffice.org
ISO 26300 compliant
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html
INGOTs Assessor Trainer
(International Grades in Office Technologies)
www.theingots.org.nz
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