Bernhard Dippold wrote:
Hi Jürgen, *
Juergen Schmidt schrieb:
Hi Bernard,
please make it available online as well.
Of course - we're using the wiki for our work, but I didn't set up the
dedicated wiki page by now.
It's perfect timing, i am just
wanted to start a discussion on the marketing list about a common
design/brand for OpenOffice.org that can be used for different use case.
> But i haven't finished the email so far.
Creating such a design / visual identity has been one of the main topics
in the Art Project for the last 2 or 3 years.
Unfortunately we didn't have enough man power to create more artwork
using the elements of the OOo3 splash screen - there are just a few
graphical elements that can be used for branding.
With the idea of an updated / new OOo logo we want to introduce a better
branding and visual identity than up to now. But this is just a first step.
i don't want to change the OOo logo, i have more in mind that we have
some kind of unique campaign for every release or maybe release
independent. Some cool slogans would be also nice.
Something that always includes the OOo logo but will be also unique. The
idea behind that is to produce new merchandising goods for every
campaign and to promote our latest versions. Or simply something cool
where people say hey cool i must have this shirt etc.
To make it short i would like to focus on merchandising material that
can be used for conferences and other events.
Juergen
New ideas will be presented at the OOoCon at Orvieto - if and when this
will lead to a new visual identity by the use of new branding elements
is totally open ...
For the moment I'd propose to use the elements of OOo3, the present logo
and the mimetype icons.
Please have a look at the Art Project's wiki area
http://wiki.services.openoffice.org/wiki/Art
for some ideas (especially the page about the OOo3 elements).
I especially have merchandising material in mind.
There have been some designs for merchandising in the past (I for myself
did some t-shirts, cups, pins and cuff links some time ago).
If you want to, we can discuss this part of the topic on
a...@marketing.openoffice.org.
But anyway important
is that we have one design/brand that can be used everywhere.
You're totally right - consistency in visual impression is a very
important part of marketing and brand recognition.
We'll have to intensify our efforts in that area.
While the present branding elements are more or less limited in
usability, it is necessary to keep an eye on this topic when we want to
introduce new graphics...
Best regards
Bernhard
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