Hello Bernhard, thank you for posting this. My comments inline.
Le Thu, 22 Jul 2010 00:23:04 +0200, Bernhard Dippold <bernh...@familie-dippold.at> a écrit : > > Hi all, > > in the Branding Initiative we're going to define how our new logo > should be used - and among others there are different opinions on the > necessity to provide a logo that contains the native-lang ISO code in > front of the logo. I our last IRC meeting we wanted to ask the > native-lang projects about their thought - and here I am ;-) > > In general the logo should not be surrounded by any text or graphics > to keep it distinct from the elements around it. But some exceptions > will be made for a subline with text below it (like project names) > and the OOoCon logo (no final agreement by now) that will be allowed > to be positioned nearer to the logo than other elements. > > Even this reduced space (half the height of the "O" in the logo) > doesn't allow a position exactly at the side of the logo. So without > another exception combining the logo with the N-L ISO code would be > prohibited and would have to be prosecuted by Oracle legal as > trademark owner, because a trademark not being defended will be > decided non-existent by the courts. > > I know that some of the native-lang projects combined the old logo > with their ISO code in this way - and Sophie and Cor mentioned on the > branding list their strong support for keeping this possibility. > > Sophie wrote: > > This is very important that we are allowed to use an iso code > > personalized logo. This means that through our local events, we can > > advertise our community, identity and culture in an official way. > > [...] we can advertise that we are official members of this > > community. If we do not have this opportunity, this means that we > > are equals to those who will provide the xx.openoffice.org logos, we > > won't have more rights than them, and that means also less > > recognition from the project. > > > > If this is a cost (meaning euros or dollars) issue because we have > > to buy the xx.openoffice.org name, we should discuss it through the > > project and see how we can solve this with the local associations. > > And this is also important for the br.openoffice.org project. > > > Rosana described possible trademark problems with the creation of > hundreds of different logos, but in my eyes this is just one simple > rule that defines > - who is allowed to (only official OOo projects) > - add a well defined code (released at the projects.OOo > site) > - to a exactly defined position (in front of the logo, > fixed position of the dot) > - in a single font, size and color (part of the spec file) > > If you think it would be worthwhile to evaluate the legal aspects of > this idea, I would go and ask in the trademark group for legal advise > how this can be achieved. > > *So please tell me* : > > Do you think such a logo is not only a "nice-to-have", but an > important identification and marketing topic for your native-lang > community > http://wiki.services.openoffice.org/wiki/File:NLC_logo_proposal.png ? Yes. However, I'm thinking that it would be necessary to ask the trademark group and the Oracle legal dept for advice. If there really is a problem, we could think about the possibility to use another logo specifically for the NLC projects (we actually have one, but it's not official: http://wiki.services.openoffice.org/w/images/b/b7/Nlcsmall.png > > Would it be enough to use the project's name below the unchanged logo > as reference for the N-L projects (here two different drafts for the > marketing and the francophone project) > http://wiki.services.openoffice.org/wiki/File:Subline_proposal.png > http://wiki.services.openoffice.org/wiki/File:Example-logo-nlc-with-line.png > It would be the easy solution, but I also believe it lacks diversity unless projects find a way to really customize the subline. > Or should we only have an area for native-lang content with the > reduced whitespace at the side of the logo like Rosana proposed (with > or without a textual area used here for the OOoCon description): > http://wiki.services.openoffice.org/wiki/Branding_Initiative/branding_guidelines_draft#Proposal_for_Conference_and_seasonal_Logos I think that could be an optional choice but it might not appeal to many NLC projects. Thanks, Charles. --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@native-lang.openoffice.org For additional commands, e-mail: dev-h...@native-lang.openoffice.org
