On Thu, Jul 18, 2013 at 9:45 AM, Rob Weir <robw...@apache.org> wrote:
> The Release Notes are starting to look very nice.  It is worth
> reviewing if you have not looked recently:
>
> https://cwiki.apache.org/confluence/display/OOOUSERS/AOO+4.0+Release+Notes
>
> This is the primary statement of what is in the release.  The
> introductory sections are general enough that this page can be used as
> a self-contained announcement message. It doesn't require additional
> context.
>
> However, we will have additional announcement statements.
>
> 1) There will be a press release.  This repeats a subset of the
> contents of the release nots, but it the format and style that is
> expected in a press release.  Don Harbison took the lead on drafting
> that.
>
> 2) We should also have a brief blog post.  Maybe only a paragraph or
> two and then a link to the Release Notes.  I don't want to spend too
> much time on the blog post since I am almost certain the blog will
> crash under load.  For that reason I'd recommend that we don't promote
> the blog page via social media, etc.,   Promote the Release Notes
> instead.
>

Draft here:  
https://blogs.apache.org/preview/OOo/?previewEntry=a_short_celebration_and_then


> In the past we've translated the blog post.  But in this case I'd
> recommend we focus on translating the Release Notes.
>
> 3) A brief announcement to our mailing lists, including the 9000
> subscribers of our announcement mailing list.  Again, linking back to
> the Release Notes.
>
> 4) Posts to Twitter, Google+, Facebook, etc.  This is something where
> everyone can help spread the news, by sharing, +1'ing,  RT'ing,. etc.
>
> Regards,
>
> -Rob

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