On 16 August 2013 12:56, Rob Weir <[email protected]> wrote:
> And update of data gathered from website visitors.  Of the ones who
> come to our website from a search engine results list (and that is 48%
> of our total visitors), the top ten search queries, along with a count
> of recent visitors, are:
>
> 1. open office (326,369)
> 2. openoffice (213,374)
> 3. openoffice download (32,188)
> 4. openoffice.org (21,786)
> 5. オープンオフィス (13,476)
> 6. open office mac (11,307)
> 7. apache openoffice (10,576)
> 8. open office download (8,964)
> 9. openoffice for mac (7,395)
> 10. download open office (7,006)
>
> Note the strong drop after the first two queries.
>
> (And what is #5?  Japanese?  What does it say?)

Google Translate says it is Japanese for "open Office" (sic)

> So what does this all mean?
>
> A. Users are not consistent about whether the name is one word or two.
>  Maybe they hear about the name by ear?  Or maybe this is just the
> pull of standard language rules.  The noun is "office" and "open" is
> an adjective.  It is hard to overcome years of schooling to think of
> an artificial name like "OpenOffice".
>
> B.  The core name in their mind is "OpenOffice"/"Open Office" without
> the ".org" or the "Apache".  This is what they are searching for when
> they look for us.
>
> Now, one might have a theory that uses searching for "open office" end
> up on our website by mistake.  Maybe they were searching for something
> else.  For example, this term is also used to refer to an office
> seating plan without walls, where everything is open in a big room.
> This is also an "open office".  However, if I look at only
> search-directed traffic that actually leads to a download of AOO, the
> query "open office" and "openoffice" are also at the very top of the
> list.
>
> Regards,
>
> -Rob
>
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