Hello, 

> -----Original Message-----
> From: Czesław Wolański [mailto:czeslaw.wolan...@gmail.com] 
> Sent: Saturday, September 12, 2020 1:33 PM
> To: dev@openoffice.apache.org
> Subject: Re: Updated intro logo [was Re: Proposals]
> 
> Hi all,
> 
> My apologies for a delayed response. Due file is available at 
> the following
> link:
> 
> https://drive.google.com/file/d/1C8WAM7z5MEoW9VnLtwXBfqYGoPSTt
> bPN/view?usp=sharing
> 
> 
> COMMENT
> I studied Jörg's original proposal. It occured to me there 
> should be a way
> to gently move the focus from the otherwise important "Apache / Open
> Office"
> to Jorg's sound suggestion: "Open. For all. Since 20 years"
> (short, dynamic, very catchy slogan - like the one by Ritter Sport:
> "Quadratisch. Praktisch. Gut.",
> in English: "Square. Practical. Good.").

Yes, you understand me quite right. 

The reason for using the points spelling incorrectly is the intention to 
achieve the effect that could be described verbally with:

 "Open.  For all. "

-->the dot means "... PENG" in the meaning of how to write "<Irgendetwas> 
PUNKT" in German to express that the "etwas" is a fact not to be discussed.

"Since 20 years"

-->the omission of the point (AFTER it was emphasized before) expresses now 
advertising psychology something like 'natural', in the sense that it is about 
something not ordinary, but which seems to be natural at the same time BECAUSE 
the whole thing (here OpenOffice) is so above average.


(What I am trying to explain here has nothing to do with good, better, right 
... but with (advertising) psychology, the fact that people react in a certain 
way to certain things (e.g. certain ways of writing).)



Jörg


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