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https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716710#comment-15716710
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John Hewson edited comment on PDFBOX-3557 at 12/2/16 10:39 PM:
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> Because we have Box in the name? Because we want to say that we are a toolbox?
Yes. It's that simple. It's who we are. Doing anything else is contradictory.
> If we do so we can go with the designs which were done 2 years ago.
> One of those is a cardboard box, which is the wrong kind of box. The other is
> a toolbox, but again it looks like a logo designed for business stationary,
> not something that will work well on the web, in smaller sizes, or favicon,
> doesn't mention Apache, and doesn't have any color.
> The idea - at least that's how I understand the description done by the
> designer - is to communicate what PDFBox is about other than the obvious
> things.
It's just a bunch of made up stuff. None of those things are communicated.
Unless you've already read the clever explanation of the logo, you're not going
to come to those conclusions on your own, e.g. to me dogs are smelly and
annoying, not intelligent and obedient. I have no need for dogs when writing
software. It communicates absolutely none of those things it claims to, unless
a) you just read the explanation, b) you like dogs.
Take away the clever explanation and you're left with something that makes no
obvious sense at all. It could be a coffee shop.
Also my experience with clever designs is that 40% of people will fail to
realise that it's even a dog, let alone come to some conclusion about the
personality of PDFBox which is projected by the choice of imagery.
Look at Apple. What's their logo? It's an Apple.
was (Author: jahewson):
> Because we have Box in the name? Because we want to say that we are a toolbox?
Yes. It's that simple. It's who we are. Doing anything else is contradictory.
> If we do so we can go with the designs which were done 2 years ago.
> One of those is a cardboard box, which is the wrong kind of box. The other is
> a toolbox, but again it looks like a logo designed for business stationary,
> not something that will work well on the web, in smaller sizes, or favicon,
> doesn't mention Apache, and doesn't have any color.
> The idea - at least that's how I understand the description done by the
> designer - is to communicate what PDFBox is about other than the obvious
> things.
It's just a bunch of made up stuff. None of those things are communicated.
Unless you've already read the clever explanation of the logo, you're not going
to come to those conclusions on your own, e.g. to me dogs are smelly and
annoying, not intelligent and obedient. I have no need for dogs when writing
software. It communicates absolutely none of those things it claims to, unless
a) you just read the explanation, b) you like dogs.
Take away the clever explanation and you're left with something that makes no
obvious sense at all. It could be a coffee shop.
Also my experience with clever designs is that 40% of people will fail to
realise that it's even a dog, let alone come to some conclusion about the
personality of PDFBox which is projected by the choice of imagery.
Look at Apple. What's there logo? It's an Apple.
> Create new logo for PDFBox
> --------------------------
>
> Key: PDFBOX-3557
> URL: https://issues.apache.org/jira/browse/PDFBOX-3557
> Project: PDFBox
> Issue Type: Task
> Components: Documentation
> Reporter: Maruan Sahyoun
> Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg,
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox
> website. As the registration of the PDFBox trademark completed we discussed
> to move that forward.
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