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https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716710#comment-15716710
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John Hewson edited comment on PDFBOX-3557 at 12/2/16 10:30 PM:
---------------------------------------------------------------

> Because we have Box in the name? Because we want to say that we are a toolbox?

Yes. It's that simple. It's who we are. Doing anything else is contradictory.

> If we do so we can go with the designs which were done 2 years ago.

> One of those is a cardboard box, which is the wrong kind of box. The other is 
> a toolbox, but again it looks like a logo designed for business stationary, 
> not something that will work well on the web, in smaller sizes, or favicon, 
> doesn't mention Apache, and doesn't have any color.


> The idea - at least that's how I understand the description done by the 
> designer - is to communicate what PDFBox is about other than the obvious 
> things.

It's not true though. None of those things are communicated. Unless you've 
already read the clever explanation of the logo, you're not going to come to 
those conclusions on your own, e.g. to me dogs are smelly and annoying, not 
intelligent and obedient. I have no need for dogs when writing software. It 
communicates absolutely none of those things it claims to, unless a) you just 
read the explanation, b) you like dogs.

Take away the clever explanation and you're left with something that makes no 
obvious sense at all. It could be a coffee shop. Not only does it not 
communicate what PDFBox is about, but it also doesn't even communicate the 
obvious things.


was (Author: jahewson):
> Because we have Box in the name? Because we want to say that we are a toolbox?

Yes. It's that simple. It's who we are. Doing anything else is contradictory.

> If we do so we can go with the designs which were done 2 years ago.

> One of those is a cardboard box, which is the wrong kind of box. The other is 
> a toolbox, but again it looks like a logo designed for business stationary, 
> not something that will work well on the web, in smaller sizes, or favicon, 
> doesn't mention Apache, and doesn't have any color.


> The idea - at least that's how I understand the description done by the 
> designer - is to communicate what PDFBox is about other than the obvious 
> things.

It's not true though. None of those things are communicated. Unless you've 
already read the clever explanation of the logo, you're not going to come to 
those conclusions on your own, e.g. to me dogs are smelly and annoying, not 
intelligent and obedient. I have no need for dogs when writing software. It 
communicates absolutely none of those things it claims to, unless a) you just 
read the explanation, b) you like dogs.

Take away the clever explanation and you're left with something that makes no 
obvious sense at all. It could be a coffee shop.

> Create new logo for PDFBox
> --------------------------
>
>                 Key: PDFBOX-3557
>                 URL: https://issues.apache.org/jira/browse/PDFBOX-3557
>             Project: PDFBox
>          Issue Type: Task
>          Components: Documentation
>            Reporter: Maruan Sahyoun
>         Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg, 
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox 
> website. As the registration of the PDFBox trademark completed we discussed 
> to move that forward.



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