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https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716710#comment-15716710
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John Hewson edited comment on PDFBOX-3557 at 12/2/16 10:21 PM:
---------------------------------------------------------------

> Because we have Box in the name? Because we want to say that we are a toolbox?

Yes. It's that simple. It's who we are. Doing anything else is contradictory.

> If we do so we can go with the designs which were done 2 years ago.

> One of those is a cardboard box, which is the wrong kind of box. The other is 
> a toolbox, but again it looks like a logo designed for business stationary, 
> not something that will work well on the web, in smaller sizes, or favicon, 
> doesn't mention Apache, and doesn't have any color.


> The idea - at least that's how I understand the description done by the 
> designer - is to communicate what PDFBox is about other than the obvious 
> things.

It's not true though. None of those things are communicated. Unless you've 
already read the clever explanation of the logo, you're not going to come to 
those conclusions on your own, e.g. to me dogs are smelly and annoying. It 
communicates absolutely none of those things it claims to.


was (Author: jahewson):
> Because we have Box in the name? Because we want to say that we are a toolbox?

Yes. It's that simple. It's who we are. Doing anything else is contradictory.

> If we do so we can go with the designs which were done 2 years ago.

> One of those is a cardboard box, which is the wrong kind of box. The other is 
> a toolbox, but again it looks like a logo designed for business stationary, 
> not something that will work well on the web, in smaller sizes, or favicon, 
> doesn't mention Apache, and doesn't have any color.


> The idea - at least that's how I understand the description done by the 
> designer - is to communicate what PDFBox is about other than the obvious 
> things.

It's not true though. None of those things are communicated. Unless you've 
already read the clever explanation of the logo, you're not going to come to 
those conclusions are your own, e.g. to me dogs are smelly and annoying. It 
communicates absolutely none of those things it claims to.

> Create new logo for PDFBox
> --------------------------
>
>                 Key: PDFBOX-3557
>                 URL: https://issues.apache.org/jira/browse/PDFBOX-3557
>             Project: PDFBox
>          Issue Type: Task
>          Components: Documentation
>            Reporter: Maruan Sahyoun
>         Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg, 
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox 
> website. As the registration of the PDFBox trademark completed we discussed 
> to move that forward.



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