Hi,

> If the other option is chosen, would that cause that much trouble that it
> blocks a release?

An initial incubator release probably not, but it may block later releases or 
graduation.

> When it comes to branding, I'm assuming the general brand not existing in
> software should be some form of protection.

Unless it’s a trademark very little and Apache is a trademark, so using 
org.apache.pekko may give you more legal protection than just pekko.

I do know of some projects that kept their original package name as they had 
good reasons to do so, I know of no ASF project that only uses the bare project 
name.

Kind Regards,
Justin


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