Sorry, tea-break made me think of a load more!:

    QPID: Queue This!      (a la Matrix: "Dodge This!" - will appeal to
techies)
    QPID: Quite Perfect Innate Design     (or some variant)

In a similar vein:

    QPID: Quite Possibly Iconic Design    (or variant - Probably?)

This one sounds like someone else's (so apologies in advance)

    QPID: Quick, Purposeful, Innate Design

Ah... my tea's run out...

-- Mark
On Thu, Jan 29, 2009 at 10:21 AM, Mark Atwell <mark.atw...@gmail.com> wrote:

> If you're looking for a T-shirt-like/mug logo how about a play on 'The
> Classic':
>
>       I'm with QPid!
>
> This also almost works with the arrow-like AMQP logo!
>
> BTW is the capitalisation of QPid settled on 'Qpid'?
>
> Or possibly:
>
>       AMQP?: I'm with QPid!
>       AMQP?: I love QPid!    (opportunity to go with some
> Eros/cherub-type-stuff?)
>       QPid loves AMQP
>
> BTW I'm not even going to go near the Kenny Everett Show character thing
> for fear of offence!
>
> -- Mark
>
> On Wed, Jan 28, 2009 at 1:59 PM, Robert Godfrey 
> <rob.j.godf...@gmail.com>wrote:
>
>> Sorry - been away for a couple of days and just caught up with this thread
>> now.
>>
>> 2009/1/27 Jonathan Robie <jonathan.ro...@redhat.com>:
>> > It's OK to differ ;->
>> >
>> > But let me explain my reasoning: the whole point of a slogan is to
>> establish
>> > identity so people know what it is. AMQP and messaging are fundamental
>> to
>> > what Qpid is.
>> >
>>
>> I think it's interesting here to look at a quick definition (from
>> http://www.thefreedictionary.com/slogan):
>>
>> 1. A phrase expressing the aims or nature of an enterprise,
>> organization, or candidate; a motto.
>> 2. A phrase used repeatedly, as in advertising or promotion: "all the
>> slogans and shibboleths coined out of the ideals of the peoples for
>> the uses of imperialism" Margaret Sanger.
>> 3. A battle cry of a Scottish clan.
>>
>> What we seem to be arguing about here is whether we want a slogan that
>> fulfils definition 1. or definition 2. (although perhaps the Glasgow
>> contingent would like to make some suggestions fulfil definition 3.)
>>
>> Personally I think that right now we want to have a catchy
>> "advertising" slogan to draw people in, along with logos etc that work
>> well on marketing material (I want a Qpid t-shirt :-) ).  Much as I
>> agree that something like "Qpid: Open Source AMQP Messaging"
>> succinctly describes the aims of the project, I don't think it draws
>> in people to take a look.  Furthermore it does nothing to help people
>> remember the name Qpid.
>>
>> We *do* also need to make sure that in searches for AMQP and
>> Enterprise Messaging, Qpid features highly.  However I think there's a
>> fair probability that if you've heard of AMQP you've probably heard of
>> Qpid.
>>
>> So I would probably argue that we need (at least) two different
>> slogans... And of the two I think that advertising and drawing people
>> is is what we are currently more in need of.  We need to get the name
>> "Qpid" out there so that people remember it (even if they don't know
>> what is does)...
>>
>> Now... time to think of some battle cries...
>>
>> -- Rob
>>
>> ---------------------------------------------------------------------
>> Apache Qpid - AMQP Messaging Implementation
>> Project:      http://qpid.apache.org
>> Use/Interact: mailto:dev-subscr...@qpid.apache.org
>>
>>
>

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