One more and I'll stop for now... I promise:

    Qpid - Exposing Your Event Horizons
-- Mark

On Thu, Jan 29, 2009 at 11:07 AM, Mark Atwell <mark.atw...@gmail.com> wrote:

> If we're going down the popular culture/film-reference route:
>
>    Qpid - Message Transformers!
>    Qpid - Transforming Messaging!
>    Qpid - Materializing Near You!
>
> Or (perhaps a bit obscure):
>
>     Qpid: For all your Dark Nights...
>
> Marnie, how about:
>
>     Qpid: Warp Factor AMQP!
> -- Mark
>   On Thu, Jan 29, 2009 at 10:48 AM, Marnie McCormack <
> marnie.mccorm...@googlemail.com> wrote:
>
>> Qpid: The force is with you
>> Qpid: Warp Factor X (I'm not enough of a trekkie to have a better idea)
>>
>> On Thu, Jan 29, 2009 at 10:45 AM, Mark Atwell <mark.atw...@gmail.com>
>> wrote:
>>
>> > Sorry, tea-break made me think of a load more!:
>> >
>> >    QPID: Queue This!      (a la Matrix: "Dodge This!" - will appeal to
>> > techies)
>> >    QPID: Quite Perfect Innate Design     (or some variant)
>> >
>> > In a similar vein:
>> >
>> >    QPID: Quite Possibly Iconic Design    (or variant - Probably?)
>> >
>> > This one sounds like someone else's (so apologies in advance)
>> >
>> >    QPID: Quick, Purposeful, Innate Design
>> >
>> > Ah... my tea's run out...
>> >
>> > -- Mark
>> >  On Thu, Jan 29, 2009 at 10:21 AM, Mark Atwell <mark.atw...@gmail.com>
>> > wrote:
>> >
>> > > If you're looking for a T-shirt-like/mug logo how about a play on 'The
>> > > Classic':
>> > >
>> > >       I'm with QPid!
>> > >
>> > > This also almost works with the arrow-like AMQP logo!
>> > >
>> > > BTW is the capitalisation of QPid settled on 'Qpid'?
>> > >
>> > > Or possibly:
>> > >
>> > >       AMQP?: I'm with QPid!
>> > >       AMQP?: I love QPid!    (opportunity to go with some
>> > > Eros/cherub-type-stuff?)
>> > >       QPid loves AMQP
>> > >
>> > > BTW I'm not even going to go near the Kenny Everett Show character
>> thing
>> > > for fear of offence!
>> > >
>> > > -- Mark
>> > >
>> > > On Wed, Jan 28, 2009 at 1:59 PM, Robert Godfrey <
>> rob.j.godf...@gmail.com
>> > >wrote:
>> > >
>> > >> Sorry - been away for a couple of days and just caught up with this
>> > thread
>> > >> now.
>> > >>
>> > >> 2009/1/27 Jonathan Robie <jonathan.ro...@redhat.com>:
>> > >> > It's OK to differ ;->
>> > >> >
>> > >> > But let me explain my reasoning: the whole point of a slogan is to
>> > >> establish
>> > >> > identity so people know what it is. AMQP and messaging are
>> fundamental
>> > >> to
>> > >> > what Qpid is.
>> > >> >
>> > >>
>> > >> I think it's interesting here to look at a quick definition (from
>> > >> http://www.thefreedictionary.com/slogan):
>> > >>
>> > >> 1. A phrase expressing the aims or nature of an enterprise,
>> > >> organization, or candidate; a motto.
>> > >> 2. A phrase used repeatedly, as in advertising or promotion: "all the
>> > >> slogans and shibboleths coined out of the ideals of the peoples for
>> > >> the uses of imperialism" Margaret Sanger.
>> > >> 3. A battle cry of a Scottish clan.
>> > >>
>> > >> What we seem to be arguing about here is whether we want a slogan
>> that
>> > >> fulfils definition 1. or definition 2. (although perhaps the Glasgow
>> > >> contingent would like to make some suggestions fulfil definition 3.)
>> > >>
>> > >> Personally I think that right now we want to have a catchy
>> > >> "advertising" slogan to draw people in, along with logos etc that
>> work
>> > >> well on marketing material (I want a Qpid t-shirt :-) ).  Much as I
>> > >> agree that something like "Qpid: Open Source AMQP Messaging"
>> > >> succinctly describes the aims of the project, I don't think it draws
>> > >> in people to take a look.  Furthermore it does nothing to help people
>> > >> remember the name Qpid.
>> > >>
>> > >> We *do* also need to make sure that in searches for AMQP and
>> > >> Enterprise Messaging, Qpid features highly.  However I think there's
>> a
>> > >> fair probability that if you've heard of AMQP you've probably heard
>> of
>> > >> Qpid.
>> > >>
>> > >> So I would probably argue that we need (at least) two different
>> > >> slogans... And of the two I think that advertising and drawing people
>> > >> is is what we are currently more in need of.  We need to get the name
>> > >> "Qpid" out there so that people remember it (even if they don't know
>> > >> what is does)...
>> > >>
>> > >> Now... time to think of some battle cries...
>> > >>
>> > >> -- Rob
>> > >>
>> > >> ---------------------------------------------------------------------
>> > >> Apache Qpid - AMQP Messaging Implementation
>> > >> Project:      http://qpid.apache.org
>> > >> Use/Interact: mailto:dev-subscr...@qpid.apache.org
>> > >>
>> > >>
>> > >
>> >
>>
>
>

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