Suckless should stay as-is, but clarify (as done in this thread) its ideals – as you try to, too. Such rules then can be used to define what »suckless« really is.
To "suck less" is about subjectivity. It's a matter of taste. Suckless.org is about software tools available for everybody. Not about ideals, rules or changing the world. That's why in my opinion it doesn't need a fancy logo or a marketing plan but has hg and man page -- Wyrmskull