Jonathan Bennett
I wasn't suggesting "scattershot" PR

Just that at a local level, we could build in a tool where people can hold
their politicians to account in local media as well as on websites

Alex Hilton



On Thu, Oct 1, 2009 at 11:50 AM, Jonathan Bennett <[email protected]
> wrote:

> Alexander Hilton wrote:
> > tom,
> >
> > how about.....
> >
> > 1. Collect a copy of each of your local papers
> > 2. enter in all the names of journalists, email addresses and phone
> > numbers that you can find.
>
>
> Please *don't* do this. I'm a journalist in an unrelated field, and have
> been on the receiving end of similar tactics throughout my career.
> Sending scatter-shot information to any and every journalist on a
> publication is a sure-fire way of getting ignored. One of the most
> common criticisms of PR agencies is using junior staff to work blindly
> through a directory of hacks irrespective of what their beat is.
>
> Finding the right reporter (by doing some research) on each publication
> and speaking to them directly will be far more productive, and probably
> won't take any more collective effort.
>
> Jonathan
>
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