On Wednesday, 28 November 2018 at 12:48:46 UTC, Laeeth Isharc wrote:

D isn't really marketed and it's definitely not sold. That's an implicit strategy in itself.


What I see in my (absurdly competitive) market is that the people that truly do no-marketing tend to close shop, sometimes despite very competitive offerings.

It colors my perception of course, since it can be very tempting to appeal to a limited pool of discerning customers; but that would mean death.

Imho the ones that succeed doing "no marketing" are actively telling others they don't do marketing. It can be sometimes funny, when the "no marketing" products comes with walls of text and videos that very much sound like... storytelling. But

Like in the "no-makeup makeup", there is still makeup but not obvious. 2018's marketing trend is to subtly fake complete honesty.
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