There are many common scenarios where people only care about the first page of results (which is why many SEO efforts are geared toward getting a site listed above the fold on Google/Yahoo, etc).
I suspect there is almost a subconscious drive for many folks to see the "whole first page" of results to know what they're up against, have a quick pass through the page, before deciding whether to refine their search or keep digging through. In any kind of record listing, there are (at least) two big factors at stake *: the assumption that the results contain what you want, and the assumption that you entered the right query/keywords/selected the right button to get what you want. If the 1st factor were the only one at play, improving the ability to get to each page effortlessly would be the important. If the 2nd is in play at all, you start interfering with a person's ability to make that all-important decision - forge ahead or do another search. I'm thinking of that I Love Lucy episode in the candy factory where the conveyor belt keeps spitting out candy to wrap and they can't keep up. If you keep getting results no matter how much you scroll, your 3 second decision about the 1st page of results turned into an endless loop getting what you need to make that decision. * I'm not a psychologist, just shooting from the hip, here... Bryan http://www.bryanminihan.com -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Robert Hoekman, Jr. Cc: [EMAIL PROTECTED]; Etkin Ciftci Subject: Re: [IxDA Discuss] Continuous Scroll I have video of people pounding on their mouse buttons in an attempt to get to the end of a page that will simply never end. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
