> anytime that a company has to resort to making videos > of products, rather than making products, it's in serious trouble.
> it signifies something, a desperate need for attention, > a need to be seen as relevant, a distraction from the design of the actual > products? Hi Brian You should probably be aware that the company you refer to sells 1 million mobile phones every single day of the year including Saturdays, Sundays and holidays. I would not think that "making videos rather than products" really applies in this case :-) They have around 15 thousand people working in R&D. The video is a "7 years from now" future vision from the Cambridge Nanoscience Centre where they just built a $60 millon nanotech research lab. The way to achieve something is to set yourself a Big Hairy Goal. I'd say that they just did exactly that. -- Morten Hjerde http://sender11.typepad.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
