Hi Joanne Interesting point about relating to the real world however, I'd argue that if you go shopping you normally have a basket (or trolley in the UK, cart in the US if its a big shop) and add things to that. Its only after you pay that you get a shopping bag.
I also find the idea of 'giving yourself a gift' a bit contrived and slightly patronising. Laura On Mon, Jun 23, 2008 at 11:26 AM, Joanne Richardson <[EMAIL PROTECTED]> wrote: > Hi ya I don't know what would be a good example in relation to the website, > but a lot of websites (clothing ones especially) have lost the idea of a > basket or cart and are now using a shopping bag, e.g. > http://www.lasenza.co.uk which relates a lot more to the real world > experience and is a nice touch. > > You could think of something relating to the content that fits. The website > sounds very unique so perhaps make purchasing on it a bit special for people > too. Maybe give them a sense that they're creating their own unique > package/gift to themselves throughout the whole purchasing process. E.g. > Give yourself the gift of Meditation, Add to your gift basket, Create my gift > package, a order review screen with a summary of your gift using effective > images. > > Not perfect examples but I hope you get the gist of it. > > Joanne Richardson > User Experience > > Email [EMAIL PROTECTED] > Telephone +44 (0)191 241 7000 > Mobile +44 (0)773 816 9085 > Facsimile +44 (0)191 241 7002 > Website www.think.eu > > Think Limited. Registered Office: 55 Degrees North, Pilgrim Street, Newcastle > upon Tyne NE1 6BF > Registered in England No: 4573723 > > Unless stated to be non-confidential, this email and any attachments are > private and confidential and are for addressee only. If you have received > this email in error please contact us upon receipt. Any views expressed in > this message are those of the individual sender, except where the message > states otherwise and the sender is authorised to state them to be the views > of Think Limited. > > -----Original Message----- > From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Andrea Lewis > Sent: 23 June 2008 10:32 > To: [EMAIL PROTECTED] > Subject: [IxDA Discuss] An alternative phrase to "Buy Now"? > > Hi - > > I am currently working on a website for a client in the > 'spiritual/healing/meditation" space and she has a playful, whimsical > yet vibrant, interactive website with "guided journeys" that unfold > insight to one's personal development through a game-like interface > where one choses tokens and is able to enter various rooms, > environments, etc. > > The site has about 30k+ registered users, more than half of whom are > active each month, with 1/3 of them returning daily and an equal > amount spending 20+ minutes on the site with each visit. So, plenty > of active users and deep users. Nearly all are female and over 30 > years old. > > Currently, the site offers "free audio meditation" one can listen to > on the site. The new plan (and part of my assignment as a project > manager) is to lead a remote development team in the construction of > the e-commerce store to sell the audio downloads (and eventually, > video downloads of similar content). > > So far in the RFP, we have been using the term "Buy Now" as the button > to be included in the site, but the owner and I agree that such > terminology and any "big, red blinking button" would be in disharmony > with the site. > > Any suggestions or experience on another term or action oriented > phrase that could be used besides "BUY NOW"? > > My major concern is confusing an already accustomed audience by > introducing a new phrase that is unclear in its direction. So, how do > we tell the user she can "buy now" without using such a commercial and > trite phrase? > > A few I have considered: > "Add to Cart" - works because it is a familiar directive, but also > seems disharmonious with the site look and feel. > "Select Item" - might work, feels less purchase oriented and a bit bland... > "Own It!' - clear directive, but feels a bit too powerful for a > gentler, meditation oriented product... > > I will be thinking about this fantastic and clever button all day as I > work on the basic wire-frames for the store - I would appreciate any > help and/or suggestions if you have a moment to lend some brainwaves > to this one or if you have encountered a similar issue. > > thanks to all! > AL > > ps - I did search past threads and found the following - > http://www.ixda.org/discuss.php?post=19036 - and it was very > insightful as well... > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... 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