Mark,
I think you just hit on the crux of the matter. Anecdotal evidence...
Does anyone know of a reputable (to ad buyers and marketers) usability
report stating that users scroll? and that being below the fold doesn't hurt
click thru or uptake (or at least much)?
cheers,
Robert M. Fein
Director of User Experience
t: +44 (0)20 7908 0708
m: +44(0)7803 605 666
f: +44 (0)20 7908 0701
Moray House
23-31 Great Titchfield Street
London, W1W 7PA
www.thegrandunion.com
DISCLAIMER NOTICE: Any views or opinions are solely those of the author and
do not necessarily represent those of Grand Union Limited unless
specifically stated. This email and any files transmitted are confidential
and intended solely for the use of the individual or entity to which they
are addressed. If you have received this email in error, please contact
Grand Union and delete this file from your computer. Although we have taken
steps to ensure that this e-mail and any attachments are free from any
virus, we cannot be held responsible for any viruses transmitted with this
email and any such attachments.
----- Original Message -----
From: "mark schraad" <[EMAIL PROTECTED]>
To: "Marty DeAngelo" <[EMAIL PROTECTED]>
Cc: <[EMAIL PROTECTED]>
Sent: Tuesday, August 26, 2008 5:11 PM
Subject: Re: [IxDA Discuss] Clients are funny
There is plenty of anecdotal evidence that the fold is no longer an
issue for user - and it is very old school thinking. The dreaded
scroll avoidance of the 90's is for the most part over.
The problem comes in that revenue partners and customers (particularly
those who buy ad placements) are significantly behind the curve and
continue to use this as bargaining leverage.
Granted, the user should be the primary consideration for Ix work, but
there are other stakeholders.
On Tue, Aug 26, 2008 at 11:56 AM, Marty DeAngelo
<[EMAIL PROTECTED]> wrote:
I wish I could share the screenshot but there's too much proprietary
info on it. I understand that not everyone has their browser maximized,
but 30% of a 800x600 screen (when their own standards are 1024x768) was
what I got a chuckle out of. I doubt that many websites could be usable
in a 240 x 180 space -- and expect most users know to increase their
browser size when things aren't visible in a partial state.
-- Marty
-----Original Message-----
From: Nick Gassman [mailto:[EMAIL PROTECTED]
They only had their browser window open to about 30% of their screen
real estate.
I wouldn't be so dismissive of what's going on here. If your client
only showed 30% of the window, how many users of the site will do so?
Do you know? Do you know how many maximise their browser? How many
have toolbars installed? If you're designing to a specific resolution,
do you assume all users have their browsers maximised?
'The fold' does matter, but usually you don't know where it is for any
given user.
* Nick Gassman - Usability and Standards Manager - http://ba.com *
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... [EMAIL PROTECTED]
Unsubscribe ................ http://www.ixda.org/unsubscribe
List Guidelines ............ http://www.ixda.org/guidelines
List Help .................. http://www.ixda.org/help
