I think the problem is that UCD means whatever people want it to mean. And that's often, "You're not doing things the way I think they should be done, so you're not doing UCD."

Personally, my argument is that we've never been able to define it with any rigor and, therefore, it quickly becomes useless when we try to make sure we're all on the same page.

It's not so much *hate* for me as a desire to find a vocabulary that means the same thing to everyone.

Jared

On Oct 5, 2008, at 10:35 PM, Christina Wodtke wrote:

Lately a lot of senior folks seem to be railing on user-centered design. Now, I thought UCD was the idea of putting the users in the center of the design choices. To do that, you can do it with a bunch of methodologies, or visit the users in their native habitat then keep them in mind later, or invite them to pick up a pencil and draw you some interfaces somewhere along the way. And none of these seem like a particularly bad practice when done in context of what you are trying to accomplish. With search, everyone is your user and you do search log analysis and a-b testing, when you design an internal ap you talk to your users, design for them and htey get to sign
off. Consumer internet for multiple user types can often benefit from
research, user segmentation and various sorts of testing. Sometimes personas are usful, sometimes task analysis... sometimes self-gratification is the right call when you and the user are the same. It's all UCD to me. So why the backlash? It feels like a backlash against love songs, sandwiches or
democracy.

Or perhaps I'm merely semanticly sloppy, and the backlash is against the 32
step persona to particpatory prototype system(TM)?

On Sun, Oct 5, 2008 at 9:08 AM, Jared Spool <[EMAIL PROTECTED]> wrote:



We've started sharing some of it in our presentations (such as in my IA
Summit keynote here: http://is.gd/3ynf).


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