Just to build on this discussion which I think is an excellent idea and something that should have been done a long time ago...perhaps we could have come up with economic stimulus concepts that worked better and had the desired effect. The majority of the last stimulus checks went to paying down debts and bills, rather than to boost consumer spending, as the government had hoped. A more throrough development of the personas that needed to be helped would have undoubtedly had a more positive economic impact. ___________ Persona 2: Susan, the hard-working married high-school educated woman with 4 kids who just lost both her jobs due to economic cutbacks and a poor economy in a poor (northern) state and is now worried how they'll survive the harsh winter and about her children's future.
She's an actual person and her concerns are more real and urgent and desperate than whether this plumber can afford to buy the company he works for and the amount of taxes he might have to pay. __________ In developing personas, we also need to consider lower-income families, as these are the people who are hurting the worst from this economic crisis. It's interesting what Australia's doing - helping the people who need it most. <article excerpt> The surprise package primarily targets pensioners, low and middle-income families, carers and first-home buyers, and is aimed at boosting consumer spending.</exerpt> http://www1.timesofindia.indiatimes.com/Business/Australia_unveils_massi ve_economic_stimulus_package/articleshow/3592920.cms Courtney Jordan -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Michael Micheletti Sent: Thursday, October 16, 2008 11:37 AM To: IxDA list Subject: [IxDA Discuss] Joe the Plumber as Persona In the US Presidential debate last night, there was considerable discussion about "Joe the Plumber". Turns out he's a real person, but nevertheless I heard him used as a sort of proxy or persona. Anybody else flash on this too? Is he the right persona to be designing an economic turnaround for? Other secondary personas to consider? Just wondering what you wise and witty folks will come up with... ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
