It is good to have the kind of free conversation and transference of ideas we've had in this thread.
I picked the remote control idea because it is easy to wrap your head around. And so most of the conversation has been about physical products. But I've seen the same reluctance to embrace new ideas and concepts and enhancements even on websites. Where new features are rolled out once a month or week, but simple enhancements are poo pooed. Take news sites for example. The vast majority of them still focus on their front page more heavily than their article pages. Even when the numbers clearly show that 99% or more of their visitors enter through the article page. And a large percentage never make it to the front page even if they progress beyond that one page. A larger emphasis on how to move from one article to another the reader would be interested in would be wise. But these sections tend to play catchup with other sites at best. Take http://www.washingtonpost.com/wp-dyn/content/article/2008/05/24/AR2008052400036.html for example. The best targeted set of links on this article page are the google ads. And there is one link at the bottom of the page to a story about how lame Playstation Home is. With two small headlines for more game related items. (Clearly, the story is tagged with games and that is it.) This is generally the norm. Why haven't news sites figured out what Amazon has? That even many blogs have figured out? And still, I click the link to go to their main site, and the ONE thing they know about me, that I care about the wii, is irrelevant to them. Their front page could have been told via session cookie where I had just been. Known the last 8 articles I saw were all about games, and made the front page mostly about games, with the main headlines to keep me situationally aware. So if there were a terrorist attack, I wouldn't just be told about Playstation Home. What is the excuse for this? Other than that people are used to it? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36646 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
