Todd, What challenges me in what you say about your Data-driven Personas is best answered by Chapman and Milham see:- http://cnchapman.files.wordpress.com/2007/03/chapman-milham-personas-hfes2006-0139-0330.pdf
The key point is "there is essentially no way to generalize from > a well-specified persona to a population of interest, and thus no way to > say anything about the users of interest. There is no way to distinguish > which characteristics of a given persona are indicative of users and which > are irrelevant Have a look at the paper and see either if your Data-driven Personas overcome the challenges that they point out. All the best James http://blog.feralabs.com 2008/12/30 Todd Zaki Warfel <li...@toddwarfel.com> > > On Dec 30, 2008, at 7:36 AM, James Page wrote: > > You run into the challenge with that the Persona are validated by opinion. > > > Actually, if you look at the model I use, it's heavily based on data. So, > they are created from a combination of qualitative (interview and > observation) data and often qualitative (survey) data. We build our personas > off of the data models, which is why we call them Data-driven Personas. > > The validation is initially against the data, which they are originally > based on. We do additional validation by checking with the stakeholders and > the real people we use. So, it's more than mere opinion. > > > Cheers! > > Todd Zaki Warfel > President, Design Researcher > Messagefirst | Designing Information. Beautifully. > ---------------------------------- > *Contact Info* > Voice: (215) 825-7423Email: t...@messagefirst.com > AIM: twar...@mac.com > Blog: http://toddwarfel.com <http://toddwarfel/> > Twitter: zakiwarfel > ---------------------------------- > In theory, theory and practice are the same. > In practice, they are not. > > > > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
