That is the whole key with research and decisions. The research, nor
the participants/users are making the decisions. You do the
diligence... all the research you can afford, can manage, or have
time for... but in the end, you, the designer must make the
decisions... and you must trust your gut. There is no way around that.
Mark
On Jan 27, 2009, at 8:26 PM, Robert Hoekman Jr wrote:
Incidentally, this whole idea was the subject of Blink (Gladwell).
Basically, if you spend enough time informing your gut, then your
instincts
can be just as effective, if not more effective, than a boatload of
time-consuming research.
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