Hi:

Agree and it should be a part of thinking about : (in no particular
order)

* Optimizing content on that page so that Search engines find it
* Ensuring the content is based on user needs
* Understanding the critical questions people have before they hit
that landing page
* Looking at other channels people use to get answers to the
questions e.g. Customer Support (that could be easily answered on a
landing page or provide doorways to the right content)

rgds,
Dan


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=38287


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