Dead technologies live on in symbols. Get used to it!

Seriously, here in Australia I see pictograms of a castle keep to
signify to tourists a historic site - our country is not old enough
to have real castles, but this european symbol tells international
travelers that something of historic interest is ahead. Or how about
the steam train icon before a level crossing. People know they
aren't likely to see an actual train - it is just that the icon is
recognisable to the majority of the general public. Final icon was
one that perplexed me on my first to europe - the constant use of a
round horn to signify postal services. As an Australian I had no
concept of why that symbol was associated with the mail, but
traveling from country to country with only english and bad italian
as my methods of communication, it was comforting to know I could
find a post office anywhere I went - I just needed to spot the
symbol.

I used to teach graphic design and one of the early projects put to
my students was to remove all of the text labels, such as
"telephone", "fax", "e-mail", "mobile" etc. in front of the
contact details on a common business card and replace them with
appropriate symbols. One thing I noticed was it was very hard for
first year students to drag themselves away from the envelope as a
component of the e-mail icon, even though these students live in the
electronic world and send far more e-mails than postal letters. 


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40180


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