Hi Andrew, There is a bit of religion here, so be fore-warned. In my temple, I want design to acknowledge the power of soul. My atheist interpretation of said soul is "connectedness".
What I see in the Google-way is dispassionate and thus souless. Is it successful? can't deny they have success. But is the success b/c of the design, or because of something else. IMHO, data-driven design can lead to success, but it is not the type of success I can live with. I.e. I wouldn't want to work for Phillip Morris or Exxon Mobile either. Success without soul is a choice for many. As a designer though, it seems that soul-lessness is anti-thetical to the artistic roots of design. So if you want to research and derive inspiration from research, or research and live by the data, that is a choice, but I would argue that one is design and the other is not. -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=40237 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help