Having encountered such situations before, I do not hold any particular choice over the other but that depends on how you see your target users.
Browsers like Firefox, IE7 & IE8 supports tab functionality. While users of these browsers are entitled to a learning curve where they have to switch between different tabs, it is not much to ask if we open ads in a new browser window (i.e. new tab). @Alex: Hence, I beg to differ if those new windows would seem like a popup to the user. @Ruairi: Now Ruairi, as far as your issue is concerned, I feel that users first visit the websites & then, the advertisements present on them. Hence, their primary purpose is to visit the website. Therefore, if related advertisements take them to a new window, it should be perfectly fine (considering the new browsers' point that I mentioned above). Users should have control of their browser, true, but where are we snatching it in opening links in a new window. Think over and decide. However, my opinion is to open advertisements in a new window. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=41297 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help