Having encountered such situations before, I do not hold any
particular choice over the other but that depends on how you see your
target users.

Browsers like Firefox, IE7 & IE8 supports tab functionality. While
users of these browsers are entitled to a learning curve where they
have to switch between different tabs, it is not much to ask if we
open ads in a new browser window (i.e. new tab).

@Alex: Hence, I beg to differ if those new windows would seem like a
popup to the user.

@Ruairi: Now Ruairi, as far as your issue is concerned, I feel that
users first visit the websites & then, the advertisements present on
them. Hence, their primary purpose is to visit the website.
Therefore, if related advertisements take them to a new window, it
should be perfectly fine (considering the new browsers' point that I
mentioned above).

Users should have control of their browser, true, but where are we
snatching it in opening links in a new window.

Think over and decide. However, my opinion is to open advertisements
in a new window.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=41297


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