hi Ruairi, In my experience, opening a new tab is preferential in this situation. It allows the user to maintain their place in the paper while checking out the ad. The ad links can take the user on a side journey with several pages before they decide that they want to return to reading the paper. In this case hitting the back button multiple times to get to where they were is not ideal.
>From the Indo's perspective, you also want to keep users on the site - and facilitate their return after reading the ad. PS - did you ever conduct the user testing we discussed last year? just curious frank www.frontend.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=41297 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
