Todd, We use structured interviews, focus groups, and visits with SMEs / end users -- questionnaires only if it's a repeated thing and they're already designed, otherwise free response generally yields richer data and are less tedious to design and analyze.
If reporting / analytics are available (historical data) of course we leverage that as well as conduct lit reviews of similar work; even do a web search for blogs / reviews about customer experiences with our products / services or competitors products / services. A quick visit to the store / site / etc. (e.g. mystery shopping) also works too, if I need context to design. If you mean testing, paper prototypes or roundtable / woz type testing with the design team (e.g. test verbiage). All or some part of these can be turned around in a 1-2 days or even a few hours! phil ________________________________ From: Todd Zaki Warfel <li...@toddwarfel.com> To: Fabian A <sprock...@gmail.com> Cc: IXDA list <disc...@ixda.org> Sent: Wednesday, July 8, 2009 9:04:47 AM Subject: Re: [IxDA Discuss] Research methods when you only have 2-3 hours or 2-3 days So, you create a questionnaire and hit local venues.? On Jul 8, 2009, at 8:54 AM, Fabian A wrote: > Depending what is the product the client is trying to communicate... it could > be getting information from a local retail store and just do a questionnaire > about their customers and questions about the product. Questions can range > from expectations what they see important on the website, or what would help > them in getting their task done on a website. that would take about a few > hours... that would build up at least persona(s) of their customers. > > thats one.. > > Fabian Cheers! Todd Zaki Warfel Principal Design Researcher Messagefirst | Designing Information. Beautifully. ---------------------------------- Contact Info Voice: (215) 825-7423 Email: t...@messagefirst.com AIM: twar...@mac.com Blog: http://toddwarfel.com Twitter: zakiwarfel ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
