Interesting take from Google on their use of eye trackers:
"In addition to search research, we also use eye-tracking to study the
usability of other products, such as Google News and Image Search. For
these products, eye-tracking helps us answer questions, such as "Is
the 'Top Stories' link discoverable on the left of the Google News
page?" or "How do the users typically scan the image results — in
rows, in columns or in some other way?"
Eye-tracking gives us valuable information about our users' focus of
attention — information that would be very hard to come by any other
way and that we can use to improve the design of our products.
However, in our ongoing quest to make our products more useful,
usable, and enjoyable, we always complement our eye-tracking studies
with other methods, such as interviews, field studies and live
experiments."
More here:
http://googleblog.blogspot.com/2009/02/eye-tracking-studies-more-than-meets.html
On Aug 14, 2009, at 8:32 AM, Jared Spool wrote:
On Aug 13, 2009, at 10:23 AM, Kristen wrote:
I am currently setting up a user research lab and am looking into
purchasing eye-tracker software/hardware. I'm wondering what other
labs use and the pros/cons of those systems.
I'm with William. I suggest you get a Oiuja Board instead of an eye-
tracker. It will produce exactly the same useful results, but at a
significantly less cost. New Orleans-style Voodoo Dolls and Tarot
Cards are also a good substitute. Again, the accuracy is identical
between all of them.
Jared
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